COUNTRY SALES HEAD

Job Description

We are seeking an experienced, visionary, and results-driven Country Sales Head to spearhead our market entry and establish LA Decor as a premier brand in Nepal's building materials sector. This is a strategic leadership role that will shape our commercial presence from the ground up, with future responsibilities expanding to international markets. The ideal candidate will combine deep industry knowledge with entrepreneurial drive and exceptional leadership capabilities.

Strategic Market Development (30%)

• Develop and execute a comprehensive go-to-market strategy for introducing LA Decor's product range to the Nepali market
• Conduct thorough market research to identify key customer segments, market trends, and competitive landscape
• Create detailed short-term and long-term sales forecasts and business plans with actionable milestones
• Establish pricing strategies that balance market penetration objectives with profitability goals
• Identify and evaluate potential export opportunities in neighboring countries and develop phased international expansion plans
• Collaborate with product development teams to ensure offerings meet local market needs and preferences

Sales Organization Development (25%)

• Build, train, and lead a high-performing sales team across multiple regions of Nepal
• Establish effective sales processes, CRM systems, and performance management frameworks
• Develop comprehensive training programs to ensure product knowledge excellence among the sales force
• Implement performance incentive structures that drive results while maintaining ethical sales practices
• Create a sales culture focused on customer satisfaction, continuous improvement, and market leadership
• Establish clear KPIs and reporting mechanisms to track and improve sales performance

Channel Strategy & Management (20%)

• Design and implement an optimized distribution strategy leveraging both direct sales and channel partnerships
• Identify, recruit, and develop relationships with key distributors, dealers, and retail partners across Nepal
• Establish channel partner programs including training, incentives, and support systems
• Develop specialized approaches for different market segments (retail, project, institutional, etc.)
• Create and manage showroom and display strategies for maximum market impact
• Balance channel mix to ensure broad market coverage while managing channel conflicts

Customer Relationship Management (15%)

• Establish relationships with key decision-makers in major construction companies, architecture firms, and interior design businesses
• Develop strategies to position LA Decor products with influencers in the construction and design community
• Create and implement customer retention and loyalty programs
• Oversee resolution of major customer issues and use feedback to drive product and service improvements
• Represent LA Decor at industry events, trade shows, and professional associations
• Develop tailored approaches for securing large-scale project opportunities

Marketing & Brand Development (10%)

• Collaborate with marketing teams to develop compelling value propositions and brand messaging
• Guide the creation of sales collateral, product catalogs, and technical materials
• Oversee the implementation of market-specific promotional activities and campaigns
• Develop strategies for building brand awareness and preference in a new market
• Coordinate digital marketing efforts to generate qualified leads and support the sales process
• Leverage customer testimonials and success stories to build market credibility

Job Specification

• Masters's degree in Business Administration, Marketing, or related field; MBA preferred
• Minimum 10+ years of progressive sales experience, with at least 6 years in a senior sales leadership role
• Proven track record of successfully launching new products or entering new markets in Nepal
• Experience in building materials, construction products, or related industries
• Demonstrated ability to build, train, and lead high-performing sales teams
• Strong understanding of distribution channel dynamics in Nepal
• Experience developing and executing strategic sales plans with measurable outcomes
• Excellent relationship-building abilities with customers, partners, and internal stakeholders
• Strong financial acumen with experience in sales forecasting, budgeting, and P&L management
• Fluency in Nepali and English, both written and verbal

Preferred Experience:

• Previous experience in PVC products, interior finishes, or architectural materials
• Background in both B2B and B2C sales environments
• Experience selling to construction companies, architects, and interior designers
• International sales experience, particularly in South Asian markets
• Track record of successfully implementing CRM systems and sales technologies
• Experience in joint venture environments or with international companies operating in Nepal
• Knowledge of export procedures, international trade regulations, and customs requirements

COMPETENCIES & SKILLS:

Leadership Competencies

• Strategic Vision: Ability to formulate and articulate a compelling commercial vision and translate it into actionable plans
• Entrepreneurial Drive: Self-motivated with the ability to work with minimal direction in a start-up environment
• Team Development: Exceptional ability to recruit, develop, and retain top sales talent
• Change Management: Experience leading organizations through periods of growth and transformation
• Decision Making: Makes timely, informed decisions using a combination of data and market intuition
• Business Acumen: Strong understanding of business fundamentals and market dynamics

Technical Skills

• Sales Methodology: Proficiency in modern sales approaches and techniques
• CRM Systems: Experience implementing and utilizing customer relationship management tools
• Data Analysis: Ability to interpret market data and translate insights into strategic actions
• Presentation Skills: Exceptional ability to create and deliver persuasive presentations
• Negotiation: Advanced negotiation skills for both customer and partner agreements
• Project Management: Ability to manage complex, multi-stakeholder commercial initiatives

Personal Attributes:

• Results Orientation: Strong commitment to achieving and exceeding targets
• Adaptability: Ability to thrive in a dynamic, evolving environment
• Relationship Building: Natural ability to establish trust and rapport with diverse stakeholders
• Communication: Excellent written and verbal communication skills across all levels
• Cultural Sensitivity: Ability to work effectively in cross-cultural business environments
• Integrity: Unwavering commitment to ethical business practices and transparency

REPORTING RELATIONSHIPS:

• Reports To: Managing Director/CEO
• Direct Reports: Regional Sales Managers, Key Account Managers, Channel Development Manager
• Key Interfaces: Marketing Director, Production Head, Finance Director, R&D Team, International Partners

PERFORMANCE METRICS:

The Country Sales Head will be evaluated based on:

• Achievement of revenue and market share targets
• Successful market penetration across defined segments
• Development of an effective and scalable sales organization
• Establishment of productive channel partnerships
• Customer acquisition, satisfaction, and retention metrics
• Brand awareness and position in target markets
• Readiness for international market expansion
• Leadership effectiveness and team development

COMPENSATION & BENEFITS:

• Competitive base salary commensurate with experience
• Performance-based incentive structure with significant earning potential
• Comprehensive benefits package including health insurance and retirement plans
• Executive car allowance and mobile communication package
• Professional development opportunities
• International travel opportunities for market development and training

LOCATION

• Based at LA Decor Nepal Headquarters in Kathmandu with frequent travel throughout Nepal
• Future international travel requirements to potential export markets