Job Description

• Coordinate with the marketing team across brand strategy, creative, content, media (owned, earned, paid), analytics, campaign management to develop and execute sales, branding and positioning initiatives across online and offline channels
• Work cross-functionally with commercial, product and operations teams to help devise, plan and implement successful and relevant marketing initiatives and campaigns
• Optimize these campaigns through thoughtful testing, ultimately aiming to maximize acquisitions while considering LTV/CAC
• Work collaboratively with Group marketing functions, analytics, and campaign management teams
• Prepare Marketing Plans and ensure marketing KPI’s are met within the stipulated budget
• Build Strategic and Profitable partnerships with big corporate houses of the country
• Manage offline marketing team and external agencies to oversee overall offline marketing strategy for the company
• Strengthen Dakshya Nepal brand equity and positioning by identifying business development efforts and corporate partnership opportunities