Senior Search & AI Optimization Strategist

Job Description

Experience: 4+ Years

Salary: 60K–80K

Work Mode: Work From Home (First 3 Months)

Working Period: Sunday–Friday, 7 Hours/Day

Industry: Digital Commerce (Skincare, Medical Instruments, Hair Care, Travel & Events)

Role Overview

We are seeking a Senior Search & AI Optimization Strategist to lead organic growth strategies across traditional search engines and emerging AI-driven search platforms. The ideal candidate should have strong expertise in SEO, AEO, GEO, and AIO, a proven track record of improving organic performance, and the ability to independently manage projects, communicate with clients, and optimize workflows using AI.

Key Responsibilities

SEO (Search Engine Optimization)

• Develop and execute advanced SEO strategies with measurable business results.
• Conduct keyword research, competitor analysis, search opportunity analysis, and content planning.
• Optimize on-page SEO elements including metadata, URL structures, internal linking, content architecture, and technical SEO factors.
• Diagnose ranking drops, traffic declines, indexing issues, and technical SEO problems independently.
• Perform SEO audits and provide actionable recommendations.
• Analyse search data to identify growth opportunities and improve organic visibility, traffic, and conversions.

AEO (Answer Engine Optimization)

• Optimize content for featured snippets, AI-generated answers, and conversational search results.
• Develop structured content strategies to improve visibility across answer-based search experiences.
• Implement FAQ optimization, schema markup, and entity-based optimization strategies.

GEO (Generative Engine Optimization)

• Optimize websites and content for AI-powered search platforms and generative search experiences.
• Improve brand visibility through entity optimization, authority signals, structured content, and AI search strategies.
• Adapt SEO strategies based on changes in AI search behaviour and evolving search technologies.

AIO (AI Optimization)

• Utilize AI tools for research, content optimization, reporting, analysis, and workflow automation.
• Identify opportunities to improve SEO processes and team efficiency through AI-powered solutions.
• Stay updated with AI search trends and implement relevant optimization strategies.

Required Technical Skills

• Minimum 4 years of professional SEO experience with a proven portfolio of results.
• Strong understanding of technical SEO, content SEO, search algorithms, and organic growth strategies.
• Advanced experience with SEO and analytics tools:
• SEMrush
• Ahrefs
• Screaming Frog
• Google Search Console
• GA4 / Google Analytics
• Google Tag Manager
• Microsoft Clarity
• Bing Webmaster Tools
• Experience creating SEO strategies, technical audits, performance reports, and growth recommendations.
• Experience using project management tools such as Trello, Plane, ClickUp, or similar platforms.

Strong SEO Content Expertise

• SEO blog writing
• Conversion-focused copywriting
• Search-focused content development
• Buy-intent content strategy
• Content optimization aligned with user intent and business goals

CMS Experience

Hands-on experience managing content within CMS platforms including WordPress, Drupal, Shopify, Magento, and similar systems, including content updates, SEO implementation, page optimization, internal linking, and CMS navigation.

Advanced SEO Concepts

Strong understanding of advanced SEO concepts:

• Crawl budget optimization
• Log file analysis and bot behaviour monitoring
• Core Web Vitals (CWV) and INP optimization
• Semantic HTML and Schema Markup
• Search intent analysis
• Topical authority and content mapping
• Information gain-driven content optimization
• Entity optimization
• Semantic search, LSI principles, and vector search concepts
• Ability to analyse indexing patterns, crawling behaviour, and technical factors affecting organic visibility.
• Strong understanding of Google algorithm updates, search ecosystem changes, and AI search developments.
• Ability to monitor, measure, and adapt strategies based on algorithm updates and their impact on website performance.

Soft Skills & Professional Attributes

• Strong ownership mindset with accountability for project outcomes.
• Strategic thinker capable of connecting SEO activities with business objectives.
• Strong problem-solving skills with independent decision-making ability.
• Clear and confident communication with clients and internal teams.
• Ability to manage deadlines and deliver consistent, high-quality work.
• Strong analytical thinking and attention to detail.
• Ability to create clear reports, documentation, and project progress updates.
• Comfortable working independently in a remote environment.
• Ability to mentor junior team members and contribute to team growth.
• Adaptable mindset with continuous learning in SEO, AI, and digital marketing.
• Commercial awareness and understanding of how organic search impacts business growth.

What we Value

• SEO professionals who take ownership and deliver measurable results.
• Strategic thinkers who go beyond basic SEO execution and solve complex growth challenges.
• Professionals who use AI effectively to improve productivity, efficiency, and decision-making.
• Team members who communicate clearly, manage client expectations, and contribute to long-term digital growth.