Search Engine Optimization Manager

Job Description

SEO Manager

Company: EasyPRwire

Experience: 3+ years

Employment Type: Full-time

Department: Marketing

Work Mode: Remote

About EasyPRwire

EasyPRwire is a global press release distribution company helping businesses, startups, agencies, and Web3 brands gain media visibility through high-authority news publications. We serve clients across the USA, UK, Canada, Australia, and other international markets.

We are looking for an experienced SEO Manager to develop and execute our complete SEO strategy, covering on-page SEO, technical SEO, content optimization, and off-page link building.

Key Responsibilities

On-Page SEO

* Conduct detailed keyword research and identify high-value commercial and informational keywords.

* Optimize landing pages, service pages, blog posts, metadata, headings, URLs, images, and internal links.

* Develop keyword clusters and content strategies for press release distribution, digital PR, crypto PR, and related services.

* Create SEO briefs for writers and ensure content aligns with search intent.

* Identify content gaps and recommend new landing pages, comparison pages, and blog topics.

* Improve website structure, internal linking, user experience, and conversion paths.

* Monitor keyword rankings and update existing content to improve performance.

* Work with developers to resolve technical SEO issues.

* Review indexing, crawlability, canonical tags, schema markup, redirects, sitemaps, and Core Web Vitals.

* Optimize pages for target markets, particularly the USA, UK, Canada, and Australia.

Off-Page SEO

* Develop and manage an ethical, results-focused link-building strategy.

* Acquire relevant backlinks through guest posts, editorial outreach, digital PR, link insertions, partnerships, and resource-page outreach.

* Identify link-building opportunities in PR, SaaS, marketing, media, startup, finance, and Web3 niches.

* Build relationships with publishers, bloggers, journalists, and website owners.

* Conduct competitor backlink analysis and identify opportunities to close authority gaps.

* Manage anchor-text distribution and maintain a natural backlink profile.

* Monitor new, lost, toxic, and broken backlinks.

* Review prospective websites for relevance, traffic quality, authority, and spam indicators.

* Coordinate with outreach executives, content writers, and external publishers.

* Maintain accurate records of outreach campaigns, backlink placements, costs, and results.

Analytics and Reporting

* Track organic traffic, keyword rankings, conversions, backlinks, and domain growth.

* Use Google Analytics, Google Search Console, Ahrefs, Semrush, Screaming Frog, and related SEO tools.

* Prepare weekly and monthly SEO performance reports.

* Set measurable KPIs for content, on-page optimization, technical improvements, and link building.

* Identify performance issues and provide clear action plans.

* Monitor algorithm updates and adjust strategies when required.

* Analyze competitors and recommend opportunities for sustainable organic growth.

Required Skills and Experience

* Minimum 3 years of hands-on SEO experience.

* Strong knowledge of both on-page and off-page SEO.

* Proven experience improving organic traffic and keyword rankings.

* Practical experience managing link-building and outreach campaigns.

* Strong understanding of technical SEO, search intent, content optimization, and website architecture.

* Experience with Google Analytics 4, Google Search Console, Ahrefs, Semrush, and Screaming Frog.

* Ability to analyze data and translate findings into practical recommendations.

* Strong communication, research, reporting, and project-management skills.

* Understanding of Google’s quality guidelines and ethical SEO practices.

* Ability to work independently and manage multiple priorities.

Preferred Qualifications

* Experience in press release distribution, digital PR, SaaS, media, or Web3.

* Experience managing international SEO campaigns.

* Familiarity with WordPress, Next.js, or other CMS platforms.

* Basic understanding of HTML, CSS, JavaScript, and schema markup.

* Experience leading SEO executives, writers, or outreach teams.

* Knowledge of local SEO and AI-search optimization is an advantage.

Key Performance Indicators

* Growth in qualified organic traffic.

* Improvement in target keyword rankings.

* Increase in leads, enquiries, and purchases from organic search.

* Growth in relevant and authoritative referring domains.

* Successful completion of monthly link-building targets.

* Improvement in indexed pages and overall website health.

* Growth in non-branded organic visibility.

* Timely delivery of SEO audits, content briefs, and performance reports.

What We Offer

* Opportunity to lead the SEO growth of an international PR brand.

* Exposure to global markets and competitive search categories.

* Freedom to propose and execute new SEO strategies.

* Collaborative working environment with marketing, content, development, and sales teams.

* Opportunities to work across PR, SaaS, media, and Web3 projects.

* Long-term professional growth within the company.

How to Apply

Please submit your updated CV along with:

* Examples of SEO projects you have managed.

* Organic traffic or ranking results you have achieved.

* Samples of link-building campaigns or SEO reports.

* Your current salary, expected salary, and notice period.

Join EasyPRwire and help us build a stronger global organic presence in the press release distribution and digital PR market.