Off-Page SEO Executive & Content Marketer

Job Description

SEO Manager

Company: EasyPRwire

Experience: 3+ Years

Employment Type: Full-Time

About EasyPRwire

EasyPRwire is a press release distribution and digital PR company helping businesses, agencies, startups, and brands increase their online visibility through press release distribution, media exposure, SEO, and digital PR.

We are looking for an experienced SEO Manager who can take ownership of our organic growth strategy across both On-Page and Off-Page SEO.

Key Responsibilities

On-Page SEO

* Develop and execute the overall SEO strategy for EasyPRwire.

* Conduct keyword research and identify high-intent, commercial, and long-tail opportunities.

* Optimize landing pages, service pages, blogs, and other website content.

* Manage title tags, meta descriptions, headings, internal linking, URLs, schema, and other on-page elements.

* Perform regular SEO audits and identify technical and content-related issues.

* Work with developers to improve crawlability, indexing, Core Web Vitals, site architecture, and page performance.

* Develop content briefs and SEO guidelines for writers.

* Identify content gaps and build topic clusters around relevant services and markets.

* Monitor rankings, organic traffic, conversions, and other SEO KPIs.

* Optimize existing content to improve rankings and conversions.

Off-Page SEO

* Build and execute a sustainable link-building strategy.

* Identify high-quality backlink and referring-domain opportunities.

* Manage outreach campaigns for guest posts, link insertions, brand mentions, and digital PR.

* Build relationships with publishers, bloggers, journalists, and relevant websites.

* Conduct competitor backlink analysis and identify opportunities.

* Monitor backlink quality, lost links, anchor-text distribution, and referring domains.

* Develop strategies for increasing EasyPRwire’s domain authority and overall search visibility.

* Explore relevant opportunities across communities, directories, industry publications, and other authoritative platforms.

* Avoid spammy or high-risk SEO practices and maintain a quality-first approach to link building.

SEO Strategy & Growth

The SEO Manager will be expected to take ownership of organic growth, not simply execute individual SEO tasks.

You should be able to:

* Create monthly and quarterly SEO roadmaps.

* Identify new traffic and revenue opportunities through search.

* Build strategies targeting markets including the USA, UK, Canada, and Australia.

* Improve rankings for commercially important press release, digital PR, and media distribution keywords.

* Analyze competitors and identify areas where EasyPRwire can outperform them.

* Work closely with content, development, PR, and marketing teams.

* Turn SEO traffic into qualified leads and paying customers.

Required Skills & Experience

* Minimum 3 years of hands-on SEO experience.

* Strong experience in both On-Page and Off-Page SEO.

* Excellent understanding of keyword research and search intent.

* Strong knowledge of technical SEO fundamentals.

* Proven experience with link building and outreach.

* Experience with tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Screaming Frog, or similar platforms.

* Strong understanding of competitor analysis and backlink analysis.

* Ability to analyze SEO data and translate it into actionable strategies.

* Good understanding of content marketing and conversion-focused SEO.

* Strong written and verbal communication skills.

* Ability to independently manage SEO projects and meet targets.

Preferred Experience

Experience working with any of the following would be an advantage:

* PR or press release distribution companies

* Digital PR agencies

* SaaS companies

* B2B businesses

* International SEO campaigns

* Agency or highly competitive SEO environments

Key Performance Indicators

Performance will primarily be measured through:

* Growth in qualified organic traffic

* Improvement in target keyword rankings

* Growth in organic leads and conversions

* Increase in quality referring domains

* Improvements in domain authority and topical authority

* Performance of commercial landing pages

* Successful execution of monthly link-building campaigns

* Technical SEO health

* Growth in non-branded organic search visibility

Who We’re Looking For

We want someone who understands that SEO is ultimately a growth and revenue channel, not just rankings and backlinks.

You should be analytical, proactive, comfortable experimenting with new strategies, and capable of independently identifying opportunities that can help EasyPRwire grow its organic presence internationally.

If you have experience building websites from early-stage organic visibility into consistent search-driven acquisition channels, we’d love to hear from you.