Email Marketing Executive

Job Description

Position: Email Marketing Executive

Job Description 

We are looking for a results-driven Email Marketing Executive to plan, execute, and optimize email marketing campaigns that increase customer engagement, lead generation, conversions, and retention.

Key Responsibilities:

Campaign Planning & Execution 

• Plan, build, test and deploy email campaigns across both Mercury 360 and Mercury Recruit.
• Maintain the email calendar in coordination with the wider content and paid media plan. 
• Run A/B tests on subject lines, send times, creative and calls to action, and apply the findings.
• Coordinate with the content creator and designer to brief and approve copy and creative.

Data, Segmentation & Deliverability 

• Maintain database hygiene: deduplication, suppression lists, bounce handling and re-engagement. 
• Build and manage segments by industry, company size, lifecycle stage and engagement level. 
• Monitor sender reputation and configure authentication (SPF, DKIM, DMARC) with technical support. 
• Ensure compliance with consent, unsubscribe and data protection requirements in all target markets. 

Reporting & Optimisation 

• Track delivery, open, click, reply, unsubscribe and conversion metrics against agreed targets. 
• Report weekly on campaign performance and monthly on channel contribution to pipeline. 
• Identify drop-off points in the funnel and propose specific fixes. 

Required Qualifications

•  Bachelor’s degree in Marketing, Management, IT or a related field. 
• 1–3 years of hands-on email marketing experience, preferably with a SaaS, technology or B2B product. 
• Working knowledge of at least one marketing automation or CRM platform (HubSpot, Mailchimp, Klaviyo, ActiveCampaign or similar). 
• Strong written English with the ability to adapt tone across different brand voices.
• Comfort with data: able to read campaign analytics and draw practical conclusions from them. 
• Understanding of email deliverability fundamentals and anti-spam practice.

PREFERRED (NOT ESSENTIAL) 

• Basic HTML and CSS for editing responsive email templates. 
• Experience marketing a product through its initial launch phase. 
• Exposure to landing page builders, form tools or conversion rate optimisation.
• Awareness of both Nepali and international B2B buying behaviour. 

Tools you will work with:

HubSpot · Zoho Campaigns · Mailchimp · Google Analytics 4 · Google Postmaster Tools · Stripo · Instantly · Google Looker Studio · Google Sheets

What We Offer 

• Competitive salary and regular salary reviews. 
• 5 working days (Monday–Friday), 9 hours per day. 
• Breakfast and lunch, along with tea and coffee provided. 
• Paid paternity, maternity, marriage, public holiday, sick Leave, paid Leave, and mental health leave. 
• Festival bonus upon successful completion of probation. 
• Social Security Fund (SSF) contribution as per applicable regulations.
• An exciting company mission and strong organizational culture. 
• Growth and career development opportunities. 
• Flexible and supportive working environment. 
• Opportunities to work on interesting and challenging projects. 
• Space for creativity, experimentation, and new ideas. 
• A motivating, innovative, and productive workplace. 
• Access to library books and learning resources. 
• Weekly and monthly extracurricular activities, including futsal, hiking, recreational activities, and more. 
• Team-building activities and knowledge-sharing sessions. 
• Dedicated office workstation with a dual-monitor setup. 
• Access to the latest tools, technologies, and equipment required to perform your work effectively.