Performance Marketing Specialist

Job Description

We are Hiring!!!

Job Title: Performance Marketing Specialist

Location: Yoddha Lab Pvt. Ltd., Chabahil, Kathmandu (On-site)

Employment Type: Full-time

Office Time: 9:00 AM – 6:00 PM (Monday – Friday)

Salary: Based on experience

About the Role

Yoddha Lab Pvt. Ltd. is a rapidly growing technology company building innovative digital products for global markets. We are seeking a results-driven Performance Marketing Specialist to manage and optimize our paid acquisition campaigns across Google, Meta, and other digital platforms. This role requires a strong understanding of performance marketing, analytical thinking, and hands-on campaign management skills to drive measurable growth, improve campaign efficiency, and achieve marketing objectives.

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
• Develop campaign strategies aligned with marketing, growth, lead generation, and revenue objectives.
• Conduct audience research, keyword research, competitor analysis, and campaign planning.
• Create and optimize ad copies, targeting strategies, bidding strategies, and campaign structures.
• Monitor campaign performance and continuously optimize key metrics such as CTR, CPC, CPA, ROAS, conversion rates, and cost efficiency.
• Conduct A/B testing for ad creatives, audiences, landing pages, and campaign strategies.
• Manage campaign budgets and ensure efficient allocation of advertising spend.
• Work closely with the content, design, and marketing teams to develop high-performing ad creatives and campaign materials.
• Set up and manage conversion tracking, pixels, tags, and other tracking integrations.
• Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
• Identify opportunities to improve acquisition funnels, campaign performance, and conversion rates.
• Stay updated with the latest digital marketing trends, advertising platform updates, and best practices.
• Ensure campaigns comply with platform policies and company guidelines.

Required Qualifications

• 2–4 years of professional experience in performance marketing, digital advertising, or growth marketing.
• Proven experience managing paid campaigns on platforms such as Google Ads and Meta Ads Manager.
• Familiarity with LinkedIn Ads and other digital advertising platforms will be an advantage.
• Strong understanding of campaign optimization, audience targeting, bidding strategies, and budget management.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, conversion tracking, pixels, and marketing analytics.
• Knowledge of A/B testing, funnel optimization, and conversion rate optimization (CRO).
• Strong analytical skills with the ability to interpret campaign data and identify actionable insights.
• Experience working with key performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
• Familiarity with reporting and data visualization tools such as Looker Studio will be an advantage.
• Good understanding of customer acquisition funnels and user behavior.
• Strong communication and organizational skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• A proactive, analytical, and results-oriented mindset with a willingness to learn and experiment.

Why Join Us

• Competitive salary based on experience and skills.
• Provident Fund (PF) benefits.
• Opportunity to work on innovative digital products for global markets.
• Exposure to diverse marketing campaigns and growth opportunities.
• Collaborative and fast-paced work environment that values creativity, ownership, and performance.

How to Apply

Apply through LinkedIn or send your CV to [email protected] with the subject line “Application for Performance Marketing Specialist".