Digital Marketing Executive

Job Description

Job Overview

We are looking for a creative and proactive Digital Marketing Executive to manage the digital presence of a real estate business. The candidate will be responsible for creating engaging property focused content, managing social media platforms, producing videos and graphics, and running digital advertising campaigns to generate awareness and leads.

The ideal candidate should be comfortable visiting properties, appearing in front of the camera, developing creative content ideas, shooting and editing videos independently, and turning property information into engaging social media content.

Location: Budhanilakantha, Kathmandu

Employment Type: Full Time

Working Hours: 10:00 AM to 6:00 PM

Working Days: 6 days a week

Experience: 2+ years

Salary: NPR 25,000 to 35,000 per month

Portfolio: Required

Key Responsibilities

• Develop creative content ideas for properties, projects, listings, and real estate related topics.

• Plan, shoot, and edit property videos, walkthroughs, reels, short form videos, and promotional content.

• Appear in front of the camera when required for property showcases and social media content.

• Visit property locations when required to capture photos and videos.

• Manage and regularly post content across Facebook, Instagram, TikTok, and other relevant platforms.

• Create engaging graphics, property posts, promotional materials, and social media creatives using Canva, Photoshop, or similar tools.

• Write clear and engaging captions and property related social media content.

• Plan, set up, manage, and optimize Meta Ads and Google Ads for property promotion and lead generation.

• Monitor campaign performance, inquiries, engagement, reach, leads, and other relevant digital marketing metrics.

• Prepare basic reports on social media and advertising performance.

• Research social media trends and develop creative ways to promote properties and real estate services.

• Coordinate with the sales and internal teams to understand available properties, campaigns, and promotional requirements.

Skills Required

• Minimum 2 years of relevant digital marketing experience.

• Strong social media management and content creation skills.

• Ability to independently plan, shoot, and edit videos.

• Camera friendly and confident presenting properties or creating social media videos.

• Creative thinking and ability to develop fresh content ideas.

• Experience managing Facebook, Instagram, TikTok, and other social platforms.

• Practical knowledge of Meta Ads and Google Ads.

• Understanding of digital lead generation and campaign optimization.

• Experience with Canva, Adobe Photoshop, or similar graphic design tools.

• Basic understanding of social media insights, advertising analytics, and performance reporting.

• Good communication, content planning, and coordination skills.

• Interest in creating visually engaging property and real estate content.

• Portfolio demonstrating relevant video, social media, design, or digital marketing work is required.

What We Offer

• Salary range of NPR 25,000 to 35,000 per month.

• Hands on experience in real estate digital marketing and lead generation.

• Opportunity to create and manage property focused digital campaigns.

• Creative exposure across video production, social media, graphic design, and paid advertising.

• Opportunity to develop and experiment with different real estate content ideas.

• Collaborative environment with exposure to both marketing and sales activities.