Digital Marketing Specialist

Job Description

Company Description T&D Workforce Solutions is a Kathmandu-based offshore BPO supporting clients in Australia, New Zealand, and the UK. The company builds dedicated teams that strengthen business development operations for small and medium businesses. Office-based, degree-qualified agents deliver services such as Building business strategies/system, lead generation, appointment setting, virtual reception, sales development, digital marketing, and CRM management. T&D Workforce Solutions offers a professional environment with international exposure and opportunities to grow in modern business support functions.

Role Description The Digital Marketing Specialist is a part-time hybrid role based in Kathmandu, with flexibility for some work-from-home days. We're looking for a results-driven person to own and grow our T&D account; planning, running, and optimizing paid and organic campaigns with a clear focus on measurable outcomes (leads, conversions, ROI). This role also involves mentoring our marketing interns: you'll guide them on content creation and personally handle the ad execution and optimization side, teaching them the "how" and "why" along the way.

This is a part-time position to start, with real room to grow. As we onboard more client accounts and campaigns show results, compensation increases per account managed — and strong performance can turn this into a full-time role.

What you'll do:

• Own the T&D account: plan, launch, and continuously optimize digital marketing campaigns (paid ads, social, search, etc.) with a results-first mindset
• Analyze and report on campaign performance — CTR, CPA, conversion rate, ROAS — and adjust strategy based on data, not guesswork
• Collaborate with interns who will produce content (creatives, copy, videos); you'll guide their content direction and handle the media buying, ad setup, targeting, and optimization
• Test and scale what works, A/B testing ad creatives, audiences, and placements
• Stay current on platform updates (Meta, Google Ads, LinkedIn, TikTok, etc.) and bring new strategies to the table
• As new client accounts come on board, take ownership of additional accounts and their performance

Qualifications

• Strong skills in Digital Marketing and Online Marketing to plan, execute, and optimize multi-channel campaigns.
• Experience with Social Media Marketing Strategies, including content creation, community management, and platform analytics.
• Proficiency in Web Analytics and related tools to interpret data, generate reports, and improve campaign performance.
• Excellent Communication skills, both written and verbal, for collaborating with international clients and internal teams.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Familiarity with CRM systems, email marketing platforms, and basic SEO principles is highly beneficial.
• Ability to manage multiple campaigns, meet deadlines, and work effectively in a hybrid environment.
• Prior experience in a BPO, agency, or international client-facing role is an advantage.
• Master's degree or digital marketing diploma adds value but not mandatory.

Compensation structure:

• Base Pay+commission
• Performance Incentive: Additional pay per client account managed, tied to campaign results and account growth
• Growth Path: As the client roster and workload grow, this role can transition into a full-time position with adjusted compensation