Digital Marketing Account Manager

Job Description

Key Responsibilities

• Manage assigned client accounts and serve as the primary point of contact.
• Understand client objectives, business goals, requirements, and expectations.
• Maintain regular client communication and provide timely updates.
• Build and maintain strong, long-term client relationships.
• Develop content strategies, monthly content calendars, and campaign plans.
• Identify content, campaign, and platform-specific opportunities for clients.
• Develop content concepts, campaign ideas, captions, copies, and scripts.
• Review content for accuracy, quality, brand consistency, and campaign objectives before client submission or publishing.
• Coordinate client feedback, approvals, and revisions to ensure timely content delivery.
• Manage assigned social media accounts and ensure approved content is published accurately and on time.
• Monitor social media engagement, audience interactions, and campaign performance.
• Support Meta advertising activities, including audience targeting, budget monitoring, and performance tracking.
• Prepare clear creative briefs and coordinate with designers, content creators, editors, videographers, and other internal teams.
• Assign and follow up on tasks, timelines, deliverables, and project milestones.
• Identify potential delays, quality issues, and resource constraints and take timely action.
• Coordinate with influencers, vendors, and other external partners for campaign-related activities.
• Track campaign deliverables and ensure external partners meet agreed requirements and timelines.
• Prepare monthly and campaign-wise performance reports.
• Track key metrics including reach, engagement, audience growth, and campaign performance.
• Analyze performance data and provide actionable recommendations to clients and management.
• Use AI tools for content creation, research, brainstorming, reporting, and workflow improvement.
• Maintain client records, reports, content calendars, and documentation using Google Workspace and Microsoft Excel.
• Use Meta Business Suite, Meta Ads Manager, and relevant project management tools effectively.
• Take ownership of assigned accounts, projects, timelines, and client satisfaction.
• Identify process improvements and contribute to better team workflows and operational efficiency.
• Stay updated with digital marketing trends, social media platforms, AI tools, and industry developments.
  
  

Requirements

• Bachelor's Degree in Marketing, Business Administration, Management, Communications, or a related field.
• Minimum 2 years of experience in Account Management, Digital Marketing, Social Media, Client Servicing, or a related role.
• Experience managing client accounts and coordinating with creative or marketing teams is preferred.
• Experience in content planning, social media management, and digital campaign coordination is preferred.
  
  

Skills & Competencies

• Strong client communication and relationship management skills.
• Good understanding of digital marketing and social media platforms.
• Strong content planning and copywriting skills.
• Excellent coordination, follow-up, and project management skills.
• Ability to manage multiple clients, projects, and deadlines.
• Strong attention to detail and quality control.
• Good analytical and problem-solving skills.
• Proficiency in Google Workspace and Microsoft Office, especially Excel.
• Working knowledge of Meta Business Suite and Meta Ads Manager.
• Familiarity with AI tools for content, research, and productivity.
• Basic knowledge of Adobe Photoshop and Adobe Premiere Pro will be an advantage.
• Basic photography and videography knowledge will be an advantage.
• High level of ownership, accountability, and professionalism.
  
  

What We Are Looking For

• A proactive professional who can take ownership of client accounts and drive tasks to completion.
• Someone who can communicate confidently with clients and coordinate effectively with internal teams.
• A creative and organized individual who can turn client objectives into practical marketing plans.
• Someone who can manage multiple priorities while maintaining quality and deadlines.
• A problem-solver who can identify issues early and take appropriate action.
• A professional who is willing to learn, adapt, and stay updated with digital marketing trends and tools.