Marketing Manager

Job Description

Role: Marketing Manager (Agency)

Reports To: Managing Director

Goals

• Increase reach and engagement with named accounts and priority audiences across always-on channels (web, email, paid, social) and offline activity (events, speaking, partnerships).

• Strengthen the Company brand salience in B2B marketing across APAC (especially ABM/ABX, buyer journey, customer lifecycle, RevTech and AI-enabled marketing).
  
  

• Grow qualified pipeline for the Company through targeted, measurable marketing programs aligned to the ICP (CMO / CRO / CEO and senior B2B marketing leaders in enterprise).

• Improve marketing performance management through consistent measurement, reporting and optimisation.

• Operationalise content orchestration so research, POV and case studies are turned into high-performing assets and campaigns.

What are ongoing activities you will perform to achieve these goals?

• Manage always-on channels & comms (email, website, paid, offline touchpoints) • Own the GTM marketing calendar (always-on + campaign bursts) aligned to commercial priorities and ICP. • Manage Marketing B2B Agency’s website performance and conversion pathways (key pages, offers, forms, CTAs, UX inputs, SEO basics, landing pages). • Plan and execute email marketing/nurture programs (segmentation, list hygiene, messaging, testing, compliance). • Manage paid media programs (primarily LinkedIn; others as required) including targeting, creative coordination, landing pages, budget pacing and optimisation.
• Coordinate the development of content (research-led, POV-led, proof-led) • Translate Marketing B2B Agency research, POV and service propositions into an always-on content engine (e.g., thought leadership, playbooks, case studies, pillar pages, webinars, EDMs). • Brief and coordinate internal teams (Creative & Content, Strategy & Insights, ABM, Digital Experience) and external suppliers as required. • Maintain a content backlog and asset library (tagging by audience, funnel stage, service line, sector). • Ensure messaging is consistent with Marketing B2B Agency’s positioning and differentiation: 100% B2B, considered purchases, strategy-to-execution, research-led, RevTech/AI-enabled.
• Grow social media engagement (especially LinkedIn) • Own Marketing B2B Agency’s LinkedIn strategy (company page + employee advocacy support), including content planning, publishing rhythm and community engagement. • Build an executive/social amplification cadence (especially for leadership voices) while keeping approvals lightweight. • Improve performance via testing (formats, hooks, POV angles, CTAs), and repurpose content across formats. • Strengthen Marketing B2B Agency brand salience in B2B marketing across APAC (especially ABM/ABX, buyer journey, customer lifecycle, RevTech and AI-enabled marketing). • Grow qualified pipeline for Marketing B2B Agency through targeted, measurable marketing programs aligned to the ICP (CMO / CRO / CEO and senior B2B marketing leaders in enterprise). • Improve marketing performance management through consistent measurement, reporting and optimisation. • Operationalise content orchestration so research, POV and case studies are turned into high-performing assets and campaigns. • Finally, have an AI-first approach, using AI tools to effectively get the work done.
• Measure and report performance (insights → action) • Define and maintain the GTM measurement framework and dashboards (channel + campaign + account engagement). • Track performance weekly/monthly and provide recommendations (what to stop/start/scale). • Ensure tracking fundamentals are in place (UTMs, naming conventions, conversion events, attribution notes, database quality). • Partner with sales/leadership on pipeline reporting and next-best-action improvements.
• Grow new pipeline opportunities (handoff + orchestration) • Partner with MD and Account Service to align marketing activity to priority sectors, offers, and target-account lists. • Drive conversion from engagement to action: inquiries, event registrations, content downloads, meetings booked, qualified opportunities. • Implement lead management and follow-up orchestration (routing, SLAs, nurture rules, re-engagement programs). • Support key moments that matter in the sales process (credibility decks, proof points, case studies, follow-up sequences).
  
  

What does success look like?

• Pipeline impact: Marketing consistently contributes to a growing volume/value of qualified pipeline opportunities (with clear reporting on source/influence).

• AI adoption: Using AI effectively to get campaigns and always-on activity to market faster, cheaper and better.

• Target-account engagement: Increased coverage and engagement in priority accounts (more right-fit contacts reached; higher engagement rates; more meeting conversions).

• Channel performance: Sustained improvements across web conversion, email engagement, paid efficiency and LinkedIn growth/engagement.

• Content throughput: A predictable content engine that turns research/POV into high-performing assets and campaigns (on time, on brand, on message).

• Operational excellence: Clear calendar, smooth coordination across internal teams, consistent measurement, and continuous optimisation.

• Brand outcomes: Marketing B2B Agency is increasingly recognised in-market for modern B2B marketing leadership (ABM/ABX, buyer journey, RevTech/AI-enabled marketing).

To apply: please send us your resume at [email protected], we will fast track the application process.