Social Media Marketing Expert

• Plan, execute, and manage paid campaigns on Meta (Facebook & Instagram), TikTok, and Google Ads

• Develop and manage WhatsApp Marketing & Broadcast campaigns

• Create engaging content (captions, posts, reels scripts, ad copies, blogs, etc.)

• Design and publish creative posts in coordination with the design team

• Monitor ad performance, optimize campaigns, and manage budgets

• Conduct A/B testing and performance analysis

• Generate reports on campaign effectiveness and ROI

• Manage social media calendars and posting schedules

• Stay updated with latest digital marketing trends and algorithm changes

• Support SEO and website optimization initiatives

• Bachelor’s degree in IT, Computer Science, or related field

• 1–2 years of proven experience in Social Media Marketing

• Hands-on experience with:

  • Meta Ads Manager

  • TikTok Ads

  • Google Ads

  • WhatsApp Business & Broadcast tools

Required Skills:

• Strong content writing and copywriting skills

• Knowledge of analytics tools (Google Analytics, Meta Insights, etc.)

• Basic understanding of SEO & digital marketing strategies

• Creative thinking and trend awareness

• Strong technical understanding of digital platforms

• Good communication and time management skills

• Ability to work independently and meet deadlines