Area Sales Manager

Job Description

1. Job Purpose: The Area Sales Manager is responsible for executing within key on- and off-premise accounts by growing sales and market share through product distribution, display execution and promotion within their assigned area. This position will concentrate on a key area and focus solely on the Sales & Marketing of the Company Product.

1. Key Responsibility Area (KRA):

• Support and monitor the Sales team with process improvement, measurement, tracking, and analytics relevant to their functional areas
• Partner with the Sales and Marketing department to refine the lead qualification process, analyze and report on campaign performance with reporting and dashboards
• Partnering with Sales to create and maintain sales forecasting models and data
• Collaborates with the marketing team on products, Sales Opportunities, and sales materials to ensure they are current and focused for the applicable presentation, conference, or opportunity.
• Assist with the Sales and Marketing Scheme. Coordinate for Inventory Management: Freeze, Beer Kegs, Sales-related
• Sales & Collection. Analyzing & coordinating for Aging Report (Collection Accounts Receivable / Overdue Invoices
• Establish & Implement Strategic Programs for sales and marketing.
• Analyze Sales MIS & report areas of concern to higher up, highlight gaps & improve for Sales.
• Primary role will be on Institutional sales. Strong knowledge of sales and pricing.
• TOP Line Maximization  
• Increase in Market share by acquiring new Customers via B2B Business
• Optimizing the cost of operation & Budgetary Guidelines
• Maximize the Resource
• Marketing & Branding Support
• Competitors Information to Management
• Public Relation
• Retail / Dealers Management
• Performance Review and Training
• Other duties as assigned by the immediate supervisor.

3. Report: Daily, weekly & monthly sales call calendar

4. Qualification: Bachelor’s / Master Degree in Business or Marketing preferred

5. Experience:  10+ years of Sales & Marketing experience required (Previous Sales Experience in the alcohol beverage industry is preferred.)

6. Required Competencies:

• In depth knowledge of state and Liquor Act of Nepal
• Should have complete territory knowledge.
• Should possess excellent communication and interpersonal skills.
• Should have Strong organization, time mgmt., team management experience.
• Excellent Sales Skills, Analytical Skills, Communication & Presentation Skills
• Self-motivated and ability to work with limited amount of direction; ability to work both independently and within a team to accomplish goals.
• Must have a valid driving License.