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Campaign Manager (Social Media & Marketing)

Industry Other
Category Digital Marketing
Location Kathmandu, Nepal
Expiry date May 18, 2025 (Expired)

Job Description

Join the Legacy. Lead the Future.

Are you a master of marketing magic?

Do you dream in campaigns, captions & conversions?

Panchakanya Group â€” one of Nepalâ€™s most iconic and trusted brands â€” is looking for a dynamic Campaign Manager to lead powerful, creative, and result-driven marketing campaigns.

Job Responsibilities

Strategic Campaign Planning

Develop and implement comprehensive social media strategies aligned with marketing and business objectives.

Identify key campaign themes, goals, target audiences, and optimal content types.

Content Creation & Coordination

Collaborate with content creators, designers, and videographers to produce engaging campaign assets (posts, videos, reels, stories, infographics, etc.).

Oversee the editorial calendar, ensuring timely and consistent campaign messaging.

Platform Management

Manage campaign execution across various platforms (e.g., Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, Pinterest).

Optimize content per platform best practices and audience behavior.

Ad Campaign Management

Set up, monitor, and optimize paid social media campaigns.

Define target segments, allocate budgets, and adjust ads based on performance data.

Analytics & Reporting

Track key campaign metrics (reach, engagement, CTR, conversions, ROI).

Use insights to refine strategies and prepare detailed performance reports for stakeholders.

Community Engagement

Monitor comments, messages, and tags to engage with the audience and strengthen community relationships.

Respond to queries or concerns in a timely and brand-appropriate manner.

Trend Monitoring & Innovation

Stay updated with social media trends, platform updates, and competitor campaigns.

Experiment with new formats, tools, and influencer partnerships to enhance reach and engagement.

Cross-Functional Collaboration

Work closely with marketing, branding, product, and sales teams to align campaigns with larger business goals.

Coordinate with PR teams to ensure consistent messaging during events or launches.