Digital Marketing and Content Specialist

Job Description

Job Title: Digital Marketing and SEO Content Specialist

Position Overview:

We’re looking for a creative and results-driven Digital Marketing and SEO Content Specialist to join our team. In this role, you’ll be at the forefront of shaping our online presence, driving organic traffic, and boosting search engine rankings. If you’re passionate about crafting data-driven strategies, optimizing content, and staying ahead of digital marketing trends, we’d love to hear from you!

Key Responsibilities:

• Design and implement innovative digital marketing strategies to enhance online visibility, drive website traffic, and generate high-quality leads.
• Conduct in-depth keyword research and analysis to optimize website content and improve search engine rankings.
• Manage and refine on-page and off-page SEO strategies to maximize organic search performance.
• Plan, execute, and monitor paid advertising campaigns (Google Ads, social media ads, etc.) to support marketing goals.
• Analyze website traffic and user behavior to identify growth opportunities and areas for improvement.
• Develop and execute email marketing campaigns to engage and nurture leads.
• Monitor competitors’ digital marketing efforts to identify trends and maintain a competitive edge.
• Use analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) to measure campaign success and provide actionable insights.
• Collaborate with the content team to ensure all digital efforts align with brand messaging and maintain consistency.
• Stay updated on industry trends, algorithm changes, and emerging technologies to keep our strategies ahead of the curve.

Required Skills:

• Proven experience as a Digital Marketing Specialist or SEO Specialist, with a strong portfolio of successful campaigns.
• Expertise in SEO best practices, search engine algorithms, and content optimization.
• Proficiency with tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush.
• Hands-on experience managing paid advertising campaigns (Google Ads, social media ads, etc.).
• Strong content marketing skills, with the ability to create and optimize SEO-friendly content.
• Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
• Experience in email marketing, including list management and campaign execution.
• Strong communication and collaboration skills, with the ability to work across teams.
• A creative mindset with a focus on user experience and design.
• Up-to-date knowledge of the latest digital marketing trends and tools.

Qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, or a related field.
• Proven track record of delivering measurable results in digital marketing and SEO.
• Google Analytics and Google Ads certifications are a plus.
• Strong organizational and project management skills.
• A passion for staying current with industry trends and best practices.

How to Apply:

If you’re a dynamic digital marketing professional with a passion for SEO and a proven ability to deliver results, we’d love to hear from you! Please submit your resume and a cover letter highlighting your relevant experience and accomplishments. Join us in achieving our digital marketing and SEO goals—apply today!