Sales & Marketing Manager

Job Description

Key Responsibilities:

Sales Team Leadership:

1. Lead and Manage the Sales Team: Guide, motivate, and manage the sales team to achieve and exceed sales targets. Provide regular coaching, training, and performance reviews to ensure high team productivity and skill development.
2. Sales Strategy Development: Develop and implement sales strategies that align with Bhojdeals' overall marketing goals. Focus on customer acquisition, retention, and growth within the competitive online food delivery industry.
3. Sales Reporting & Analysis: Track, analyze, and report on sales performance. Provide actionable insights to improve team performance, customer outreach, and sales growth.
4. Customer Relationship Management: Foster strong relationships with existing clients and business partners, ensuring the highest levels of satisfaction and repeat business.

BTL (Below-the-Line) Activities:

1. Execution of BTL Marketing Initiatives: Plan and execute effective BTL activities (e.g., local events, activations, promotions, etc.) to increase brand awareness, engage with the target audience, and drive customer acquisition.
2. On-Ground Campaigns: Oversee on-ground campaigns and activations, collaborating with cross-functional teams to ensure successful execution in targeted locations.
3. Partnerships & Collaboration: Build and maintain strong relationships with key local influencers, brand ambassadors, and event organizers to amplify brand presence through BTL efforts.

Co-Branding with Other Companies:

1. Identify Co-Branding Opportunities: Identify and pursue co-branding partnerships with complementary businesses, such as restaurants, food brands, and lifestyle companies, to create joint marketing campaigns that drive mutual value.
2. Develop Co-Branding Campaigns: Lead the creation and execution of co-branded marketing initiatives that align with both Bhojdeals' and partners’ brand identities and goals.
3. Negotiate and Manage Partnerships: Oversee negotiations, contracts, and relationship management for co-branding partnerships, ensuring alignment on campaign goals, timelines, and deliverables.
4. Cross-Promotions: Work with partners to plan and execute cross-promotion strategies, including joint events, digital campaigns, and special offers that engage both brands' audiences.

Job SpecificationQualifications:

1. Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
2. 4+ years of experience in marketing, with a focus on sales leadership, BTL activities, and co-branding partnerships. Previous experience in the food delivery or e-commerce industry is highly preferred.
3. Proven track record of successfully leading sales teams, executing BTL campaigns, and building strategic co-branding partnerships.
4. Strong understanding of the online food delivery market and customer behavior.
5. Excellent communication, leadership, and negotiation skills.
6. Ability to think creatively and strategically to solve marketing challenges and generate business opportunities.
7. Experience in managing marketing budgets and measuring campaign performance.
8. Strong analytical skills and the ability to use data to drive decisions and optimize marketing strategies.