Position: Sales And Marketing Specialist

Job Description

Job Summary:

We are seeking a highly motivated and results-driven Sales and Marketing Executive to join our team. The ideal candidate will have a strong background in sales and marketing, with a focus on the software industry. This role requires a strategic thinker who can drive sales, create marketing campaigns, and build strong relationships with clients.

Key Responsibilities:

Sales:

• Identify and generate new business opportunities through lead generation, cold calling, networking, and other sales techniques.
• Develop and maintain relationships with key clients and stakeholders.
• Conduct product demonstrations and presentations to prospective clients.
• Achieve or exceed sales targets and quotas.
• Negotiate contracts and close deals.
• Maintain an updated and accurate sales pipeline.

Marketing:

• Develop and execute marketing strategies to promote our software products and services.
• Create and manage marketing campaigns, including digital marketing, email marketing, content marketing, and social media.
• Analyze market trends and competitor activities to identify opportunities for growth.
• Collaborate with the product development team to provide customer feedback and insights.
• Coordinate with the design team to create marketing collateral, including brochures, presentations, and promotional materials.
• Manage and optimize SEO/SEM, marketing database, email, social media, and display advertising campaigns.

Client Relationship Management:

• Provide exceptional customer service and support to existing clients.
• Address client inquiries, issues, and concerns promptly and professionally.
• Build and maintain long-term relationships with clients to foster loyalty and repeat business.
• Reporting and Analysis:
• Track and report on sales and marketing metrics, including ROI.
• Analyze the effectiveness of marketing campaigns and adjust strategies as needed.
• Provide regular reports on sales performance and market trends to senior management.

Preferred Skills:

• Experience with SaaS (Software as a Service) products.
• Familiarity with inbound marketing strategies.
• Knowledge of SEO, SEM, and PPC advertising.
• Strong analytical and problem-solving skills.

Apply at [email protected]