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Digital Marketing Specialist

Category Digital Marketing
Job Level Mid Level
Job Type Contract
Salary Nrs. Negotiable Monthly
Education Level Bachelors
Desired Candidate Both(Female, Male)
Experience 4 + years
Expiry date Jul 10, 2026 (7 days left)

Job Description

Posiiton: Digital Marketing Specialist
Responsibilities:

1. Content & Creative

Build and maintain content pillars aligned with brand and product objectives.
Develop and execute monthly content calendar across Instagram, Facebook, TikTok, YouTube, LinkedIn.
Create & coordinate digital content including graphics, videos, blogs, reels, banners, and landing pages.
Leverage AI tools to assist in content ideation + creation, copywriting, caption generation, and creative briefing — accelerating output without compromising brand voice
Manage website content, implement SEO best practices, and monitor traffic, user behavior, and conversion performance.
Brief and direct creative team for creative production; review and approve all digital content

2. Digital Campaign Strategy:

Design and execute data-driven digital marketing campaigns (AEO/SEO/SEM, social media, email, and display) to boost conversion rates and drive incremental revenue.
Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact.
Plan, run, and optimize paid campaigns on Meta Ads Manager and Google Ads
A/B test creatives, audiences, and landing pages; continuously optimize performance campaigns.

3. Community & Influencer:

Manage community engagement — comments, DMs, and brand sentiment monitoring across all platforms.
Manage influencer collaborations and UGC campaigns.

4. Analytics & Reporting:

Track and report on KPIs: follower growth, engagement rate, reach, etc — weekly and monthly
Maintain digital dashboards (Meta Business Suite, Google Analytics 4, platform native tools)
Monitor competitors, digital trends, and platform algorithm changes; translate insights into action

5. Agency Management:

Coordinate with external agencies, media vendors, and partners for integrated campaign execution

Requirement:

Education: Bachelor’s / Master’s in Business, Marketing, Certification of Digital Marketing, AI in Marketing.
Prior Years of Experience required: 4 years.

Required Technical Skills:

Meta Ads Manager
Google Ads
LinkedIn Ads
Meta Business Suite
Canva/Adobe (basic)
AI content tools

Required Behavioral Skills:

Strategic thinking
Data-driven mindset
Strong copywriting
Cross-functional collaboration
Ownership mindset
Deadline-driven execution

Why Join Us?

A stellar opportunity to work with the rising company
The amazing and passionate young team, beautiful office space
The trust of the biggest FinTech company.
One-of-a-kind company culture and growth opportunities to accelerate your career progression
Company-provided lunch facility

Interested candidates are requested to apply before 10th July, 2026.
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