Position: Marketing Manager (Recent Job)

  • No. of Openings 1
  • Category Marketing/Sales
  • Job Location Biratnagar, Morang District
  • Job Level Senior Level
  • Salary Negotiable
  • Education Level Masters
  • Desired Candidate Both(Female, Male)
  • Experience 5 + years
  • Expiry date Apr 13, 2023 (Expired)
  • Skills Management , Communication skills, Interpersonal
Job Description
  • Develop a clear understanding of the Hospital’s business objectives and devise and implement a marketing strategy and activity plan which meet these objectives.
  • Communicate with the hospital’s internal and external customers (patients, healthcare professionals staff, healthcare institutions etc), ensuring that all the marketing objectives are met.
  • Develop and deliver the hospital’s online marketing strategy with the objective of growing visitor numbers and conversions.
  • Create, maintain and update information on the website in line with business needs and SEO best practice, ensuring all published content adheres to the hospital’s core values.
  • Manage the hospital’s social media channels.
  • Identify and produce engaging and SEO-optimised content for the hospital’s on-line platforms in the form of blogs, news stories, banner, tweets, videos, photos and images.
  • Plan and help deliver online advertising campaigns.
  • Use web analytics (including Google Analytics) to monitor trends and traffic.
  • Optimize online user experience to increase engagement and conversion.
  • Ensure effective, branded marketing communications including the company website, social media, audio and video media, print communication and advertising.
  • Manage major projects such as PR events, launches, marketing campaigns, Webinars, annual networking days and evenings, trade show exhibits etc.
  • Liaise with all Department Heads and In-charges in-house, in creating marketing pieces for different areas e.g. brochures, patients booklet, patient leaflets etc.
  • Maintain high level of knowledge of hospital’s clinical services.
  • Work closely with other hospital’s liaison executives to ensure clear marketing message to referral audience and marketing support and materials supplied to them.
  • Maintain awareness of competitor activity and general healthcare updates.
  • Manage relationship with consultants and healthcare professionals.
  • Direct and manage personnel within the marketing team and provide support and guidance

 

Job Specification
  • Master Degree with marketing
  • Strong marketing background in healthcare or related industry, ideally minimum five years.
  • Strong written and verbal communication skills required.
  • Display awareness and appreciation of the service users and the ability to empathise with and treat others with dignity and respect.
  • Demonstrate an ability to apply knowledge to best practice.
  • Demonstrate the ability to effectively evaluate information and make appropriate decisions.
  • Demonstrate a commitment to assuring high standards and strive for a user centred service.
  • Display effective communication and interpersonal skills including the ability to collaborate with colleagues, families, carers, etc.
  • Demonstrate effective team skills.
  • Demonstrate flexibility as situations arise unexpectedly (e.g. media issues)
This job has been expired on 2023-04-13
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