Userbase Marketing Executive
- No. of Openings 12
- Category Marketing/Sales
- Location Biratnagar, Itahari, Dharan, Birtamode, Hetauda, Pradesh 2, Butwal, Naranghat, Dang, Nepalgunj, Kathmandu, Kathmandu District
- Job Level Junior Level
- Salary Nrs. Monthly (Negotiable)
- Education Level Intermediate (+2)
- Desired Candidate Both(Female, Male)
- Experience 1 + year
- Expiry date Jun 17, 2025 (Expires Today)
- Vehicle License Preferred
- Two/Four Wheeler Require Two-wheeler
- Skills Sales and Marketing, Lead Generation & negotation, Documentation and reporting, Conversion, Team player & quick learner
Job Description
Job Summary:
The Userbase Marketing Executive is responsible for expanding and managing the end-user customer base. This includes identifying potential users of adhesive products (e.g., carpenters, furniture makers, contractors), building relationships, driving product adoption, and ensuring strong market presence at the grassroots level.
Key Responsibilities:
- Identify, engage, and expand the user network (carpenters, woodworkers, masons, etc.)
- Promote product knowledge, usage benefits, and application techniques to end users
- Conduct product demos and field visits at workshops, construction sites, and local markets
- Implement user onboarding and loyalty programs to increase repeat usage
- Gather field insights, customer feedback, and competitor data for strategic inputs
- Support dealers/distributors by increasing pull demand from end users
- Plan and execute micro-level marketing campaigns, toolkits, and sampling
- Maintain regular communication with users through phone calls, visits, or digital channels
- Submit weekly reports on user acquisition, retention, and local market activities
Job Specification
Requirements:
- Plus Two (Intermediate) in Marketing, Business Administration, or a related field
- Minimum 1 year of experience in field marketing, BTL campaigns, or industrial product marketing
- Strong interpersonal skills and the ability to connect with grassroots users
- Willingness to travel locally and conduct field activities
- Knowledge of adhesive or construction material markets is a strong advantage
- Basic proficiency in MS Office and digital reporting tools
- Self-motivated, target-driven, and team-oriented personality
Benefits:
- Competitive salary + field-based incentives
- Allowances for travel and communication
- Career growth opportunities within the Rathi Group
- Training on product knowledge and customer relationship building
About Company
The unit for Rathi Adhesive is located in the industrial city of Biratnagar in Nepal. This unit has been manufacturing adhesives since 1982 AD. The organization has more than 50 members who are trained time and again to deliver the finest quality of adhesives and creating value for the end users. The unique formula used by the company to produce adhesives enables them to say “if you want to stick anything we have the solution.”
Types of product that this unit has the capacity to produce enough adhesive to cater to the domestic market. Our mission is to -“To become the No. 1 adhesive brand in Nepal”. We have installed advanced automated machines and testing system to regularly check the weight, quality and packaging of the products.
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