Digital Marketing and Lead Generation

Job Description

Company Overview

Hitech Solutions and Services Pvt Ltd (www.hitechnepal.com.np) is a premier technology solutions provider based in Kathmandu, Nepal. We empower businesses by delivering robust, scalable, and innovative IT infrastructure and corporate tech services. As we expand our market footprint, we are looking for a creative, data-driven, and AI-empowered marketing professional to lead our digital presence, brand narrative, and client acquisition pipelines.

Position Summary

We are seeking a high-energy Digital Marketing & Lead Generation Officer with 1+ years of proven experience who naturally blends creative marketing with modern AI tools. The ideal candidate is not just a traditional marketer, but an agile creator who aggressively leverages cutting-edge AI technologies to optimize graphic design, video production, copywriting, and B2B lead generation. You will take full ownership of our social media channels, ad accounts, organic search footprint (SEO), and inbound funnel strategies.

Key Job Information

Position Title: Digital Marketing & Lead Generation Officer
Location: Kathmandu, Nepal
Experience Required: 1+ Years of active experience in Digital Marketing / Content Creation
Employment Type: Full-Time / Permanent
Reports To: Marketing Lead / Director

Core Skill Set (One-Line Summary)

An AI-proficient digital marketer and multi-media creator with a strong command over graphic design, automated lead gen frameworks, video production, performance ad management, and strategic SEO.

Key Responsibilities & Duties

1. AI-Driven Content Creation & Graphic Design

Design high-converting corporate banners, brochures, social media graphics, and website visual assets using Canva, Photoshop, or Illustrator.
Incorporate advanced AI Design & Image Generation tools (e.g., Midjourney, DALL-E, Adobe Firefly, or Canva AI) to rapidly prototype and execute visual concepts.
Write compelling, highly contextual technical articles, ad copies, captions, and newsletters by collaborating with AI Copywriting assistants (e.g., ChatGPT, Claude) while maintaining authentic brand tone.

2. Video Creation & Editing

Conceptualize, script, shoot, and edit engaging corporate videos, client testimonials, product explainers, and short-form content (Reels/Shorts/TikToks).
Masterfully utilize AI Video Editing & Creation platforms (e.g., CapCut, Premiere Pro, Runway, ElevenLabs, or Sora/HeyGen alternatives) to accelerate video rendering, voiceovers, and dynamic motion elements.

3. Lead Generation & Ad Management

Build, launch, and optimize paid advertising campaigns across Meta Ads (Facebook/Instagram), Google Ads, and LinkedIn Ads targeting B2B corporate segments in Nepal.
Deploy AI-powered scraping and lead generation frameworks to build targeted prospect lists, manage email marketing flows, and handle CRM nurturing.
Analyze campaign data metrics (CTR, CPC, CPA) to maximize return on ad spend (ROAS).

4. Social Media Handling & SEO

Manage day-to-day operations of all official social media profiles, actively engaging with followers and responding to inbound inquiries.
Execute on-page and off-page SEO strategies to continuously improve organic search rankings for www.hitechnepal.com.np.
Utilize keyword research tools to discover high-intent terms and align technical content with target audience requirements.


Requirements

Required Tools Matrix-To excel in this role, the candidate must have active hands-on working experience with tools across the following domains:

• Design & Layout: Photoshop, Illustrator, Canva, Figma
  
• Video Production: CapCut, Premiere Pro / After Effects, DaVinci Resolve
  
• AI Stack: ChatGPT/Claude, Midjourney/DALL-E, AI voice generators, automated captioning apps
  
• Ads & Search: Meta Business Suite, Google Ads Manager, Google Analytics, Ahrefs/SEMrush
  

Experience & Location: Minimum 1+ years of proven digital marketing experience, based full-time on-site in Kathmandu, Nepal.

Core Technical Pillars: Hands-on mastery of graphic design (Photoshop/Canva), video editing (Premiere/CapCut), and organic web optimization (SEO).

AI Tool Competency: Structural proficiency using generative AI tools (ChatGPT, Midjourney, ElevenLabs) to accelerate content, audio, and visual workflows.

Lead Generation & Ads: Demonstrated ability to launch, manage, and optimize paid B2B ad campaigns on Meta and Google Ads pipelines.

Data & Tool Stack: Comfortable leveraging analytics platforms (Google Analytics, Semrush) to track conversion metrics and drive inbound sales
leads.

Key Attributes: Highly agile visual storyteller possessing excellent bilingual communication (English/Nepali) and a tech-first approach to daily automation.



Benefits


Employee Benefits

• Competitive Salary Structure: Highly attractive salary package tailored to your experience and portfolio capabilities.
  
• Performance Incentives: Direct monetary bonuses linked to quarterly lead-generation metrics and ad campaign successes.
  
• Technology & Learning Allowance: Access to premium corporate subscriptions for leading AI tools and marketing software.
  
• Work Culture: Dynamic, tech-first environment with immense horizontal growth opportunities in Kathmandu's premier IT services firm.
  
• Festival Bonus & Standard Leaves: Comprehensive leave policies including paid annual leave, sick leave, and Dashain festival allowances.