Head of Digital Marketing

Job Description

The Head of Digital Marketing is responsible for owning the entire digital marketing function of the company, from strategy to execution to revenue outcomes.

This is a high-performance leadership role that combines digital advertising expertise, campaign ownership, and high-ticket closing capability. The role is directly responsible for driving revenue growth through digital channels and ensuring all digital marketing projects deliver measurable ROI.

Core Responsibilities

1. Full Ownership of Digital Marketing Function

• Own all digital marketing projects across the company
• Define and execute digital growth strategies aligned with revenue goals
• Ensure all campaigns are performance-driven and ROI-focused
• Act as the final authority on all digital marketing execution quality

2. Digital Advertising Expert (Core Function)

• Plan, execute, and optimize paid campaigns across:
• Meta Ads (Facebook/Instagram)
• Google Ads (Search, Display, YouTube)
• LinkedIn Ads (B2B campaigns where applicable)
• Manage budget allocation across channels for maximum ROI
• Continuously optimize CPC, CPL, CPA, and ROAS
• Conduct A/B testing for creatives, targeting, and funnels
• Scale winning campaigns aggressively while cutting underperforming ones

3. High-Ticket Digital Closer

• Handle high-value inbound and outbound digital leads
• Convert enterprise-level or high-ticket clients through consultative selling
• Support sales process for digital marketing services (SEO, Ads, Branding, etc.)
• Participate in pitch calls, presentations, and client acquisition strategy
• Work closely with sales/account teams to close deals efficiently

4. Campaign Strategy & Execution Ownership

• Own end-to-end execution of all digital marketing campaigns
• Develop funnel strategies (awareness → lead → conversion → retention)
• Ensure campaign alignment with brand positioning and business objectives
• Oversee landing pages, creatives, and conversion optimization efforts

5. Performance Tracking & Analytics

• Track and analyze campaign performance daily/weekly/monthly
• Ensure accurate reporting of ROI, ROAS, CAC, and LTV
• Work with Marketing Technology team to improve tracking accuracy
• Use data to drive decision-making and campaign scaling strategies

6. Team Leadership & Coordination

• Lead digital marketing team (ads specialists, media buyers, creatives where applicable)
• Set KPIs for performance marketing execution
• Review campaign performance and provide strategic direction
• Ensure alignment between content, creative, and paid media teams

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Cost per Lead (CPL) and Cost per Acquisition (CPA)
• Revenue generated from digital campaigns
• Conversion rate across funnels
• Number of high-ticket deals closed
• Campaign scaling efficiency
• Budget utilization efficiency
• Lead quality and sales conversion rate

Required Skills & Experience

• 7–10+ years in Digital Marketing / Performance Marketing
• Strong expertise in Meta Ads, Google Ads, and funnel-based marketing
• Proven experience in high-ticket sales or closing roles
• Strong understanding of marketing funnels and conversion optimization
• Experience managing ad budgets and scaling campaigns
• Ability to analyze data and optimize performance based on insights
• Strong communication and client-facing skills