Head of Marketing

Job Description

We are looking for a mission-driven Marketing Head who is deeply aligned with health, fitness, and preventive wellness and is ready to scale Healthy Home into a globally recognized clinic brand. This is not a job—it’s a long-term leadership role with ownership of growth, brand, and market positioning.

1. Growth & Revenue Leadership

• Drive end-to-end marketing strategy with clear ROI focus
• Scale patient acquisition, retention, and lifetime value
• Build high-conversion funnels (online + offline clinic flow)

2. Brand Building (Authority in Wellness)

• Position Healthy Home as a trusted health transformation brand
• Lead storytelling across weight loss, skin, lifestyle, and herbal wellness
• Develop strong personal + brand-led content ecosystems

3. Content & Digital Ecosystem

• Oversee high-performing content (Reels, YouTube, educational content)
• Build viral + trust-based content strategy
• Manage social media, website, SEO, and paid ads direction

4. Campaigns & Partnerships

• Launch innovative campaigns (before/after, transformation journeys)
• Collaborate with influencers, doctors, fitness experts
• Build strategic partnerships for expansion

5. Data, Analytics & Optimization

• Track CAC, ROI, conversion rates, and funnel efficiency
• Continuously optimize campaigns based on performance
• Build reporting systems for decision-making

6. Team Leadership

• Lead and scale marketing team (content, design, performance)
• Align marketing with operations, doctors, and sales
• Build a performance-driven, creative culture
  

Professional Requirements:

• 3–7+ years in marketing (preferably health, fitness, beauty, or wellness industry)
• Proven track record of scaling a brand or generating strong ROI
• Strong understanding of performance marketing + content marketing hybrid model
• Experience managing teams and executing campaigns end-to-end

Personal Alignment (Very Important):

• Personally believes in healthy lifestyle, fitness, or transformation-based living
• Not just marketing knowledge—lives the product philosophy
• Long-term mindset (not a job hopper)

Skills & Mindset:

• Strategic thinker + execution-focused
• Obsessed with growth, numbers, and brand building
• Creative storyteller with strong consumer psychology understanding
• High ownership mentality (acts like a founder)
  

• Experience in clinics, aesthetics, weight loss, or herbal products
• Personal brand presence (fitness, health, or lifestyle content)
• Understanding of Nepal market + global expansion mindset
  

• Opportunity to build a category-leading wellness brand
• Direct work with founders & leadership
• High growth, high ownership role
• Performance-based incentives + long-term growth potential