Develop and execute the company’s strategic vision, business plans, and growth initiatives aligned with Brij Himalayan Spring Pvt. Ltd.’s objectives and Nepal’s FMCG/beverage market dynamics.
Define long-term strategic direction across production, sales, distribution, and market expansion to establish Purna Water as Nepal’s leading premium spring water brand.
Identify and pursue business diversification opportunities, including new product categories (packaged water variants, sizes, formats), geographic expansion, and channel.
Drive innovation in product development, packaging solutions, sustainability initiatives, and customer experience differentiation.
Establish strategic partnerships with distributors, retail chains, institutional clients, and industry stakeholders to enhance market presence and competitive positioning.
1.2 Financial Management and Profitability
Own overall P&L accountability, ensuring achievement of revenue targets, profitability objectives, and return on investment benchmarks set by the Board.
Prepare and be accountable for annual budget approval, capital expenditure plans, and financial forecasts; monitor performance against financial KPIs.
Drive cost optimization initiatives across operations, supply chain, logistics, and overhead expenses to achieve sustainable margins while maintaining quality standards.
Oversee working capital management, cash flow optimization, credit policies, and collection efficiency.
Ensure financial discipline, robust internal controls, and compliance with Nepal Financial Reporting Standards (NFRS), tax regulations, and company financial policies.
1.3 Operational Excellence and Performance Management
Provide executive oversight for end-to-end operations, including factory production, quality assurance, supply chain, logistics, distribution, and business support functions.
Drive a continuous improvement culture through lean manufacturing, process optimization, waste reduction, and automation initiatives across factory and corporate operations.
Ensure seamless coordination between sales demand planning and production capacity planning for optimal inventory and fulfillment.
Champion digital transformation initiatives, including ERP/ODOO implementation, MIS dashboards, AI-enabled logistics, data analytics, and real-time operational visibility.
Establish performance management systems, KPI frameworks, and accountability mechanisms across all departments and leadership levels.
1.4 Sales, Marketing, and Brand Building
Set national revenue targets and growth objectives for all sales channels (general trade, modern trade, HoReCa, institutional, jar/bulk, digital/e-commerce).
Oversee brand positioning, marketing strategy, and communication campaigns to build Purna Water’s equity as Nepal’s trusted premium spring water brand.
Drive customer acquisition, retention, and loyalty programs across B2B and B2C segments; ensure superior customer experience and service delivery.
Approve pricing strategies, trade promotion budgets, and distribution expansion plans to maximize market penetration and revenue generation.
Monitor competitive landscape, market trends, and consumer insights; adapt business strategies to maintain competitive advantage.
Collaborate with Corporate Affairs for brand awareness initiatives, sponsorships, CSR programs, and public relations activities.
1.5 Regulatory Compliance, Risk Management, and Good Governance
Ensure full compliance with all applicable laws, regulations, and standards, including Nepal food safety laws, DFTQC guidelines, ISO/HACCP certifications, environmental regulations, labor laws, and tax obligations.
Maintain excellent relationships with regulatory authorities, including (but not limited to) the Department of Food Technology and Quality Control, pollution control boards, municipal agencies, labor offices, and industry associations.
Establish a comprehensive enterprise risk management framework covering operational risks, financial risks, reputational risks, compliance risks, and strategic risks.
Oversee incident reporting protocols, root cause analysis, and corrective action implementation across quality, safety, environmental, and operational domains.
Uphold Brij Himalayan Spring Pvt. Ltd.’s governance standards, ethical practices, transparency, and accountability in all business decisions and stakeholder interactions.
Lead internal and external audit processes; ensure timely implementation of audit recommendations and continuous strengthening of the control environment.
1.6 Stakeholder Engagement and External Relations
Serve as the primary representative of Brij Himalayan Spring Pvt. Ltd. to the Board of Directors, investors, and external stakeholders.
Present quarterly business reviews, annual strategic plans, and periodic performance reports to the Board with clear recommendations on growth initiatives and investments.
Build and maintain strategic relationships with key customers, suppliers, distributors, banking partners, and industry associations.
Lead engagement with government authorities, local bodies, community stakeholders, and civil society organizations for permits, compliance, CSR initiatives, and reputation management.
Represent the company in industry forums, business associations, trade events, and media interactions to enhance corporate visibility and thought leadership.
Manage crisis communication and public relations in consultation with designated officials.
1.7 Organizational Leadership, Talent Management, and Culture Development
Build, lead, and develop a high-performing senior leadership team and functional heads.
Establish clear accountability, decision rights, and performance expectations for direct reports through objective-setting, performance reviews, and coaching aligned with company HR processes.
Foster a culture of excellence, innovation, collaboration, integrity, customer-centricity, and continuous learning across the organization.
Oversee organizational development, succession planning, talent acquisition, and leadership pipeline development through HR and Organization Development function.
Champion employee engagement, diversity and inclusion, health and safety, and progressive workplace practices.
Ensure adequate staffing, capability building, training programs, and career development opportunities to support business growth and retention.
1.8 Technology, Innovation, and Digital Transformation
Drive a digital-first mindset and technology adoption across operations, sales, finance, and customer engagement platforms.
Approve technology investments, including ERP systems, automation solutions, digital logistics platforms, CRM tools, and data analytics infrastructure.
Approve technology investments, including ERP systems, automation solutions, digital logistics platforms, CRM tools, and data analytics infrastructure.
Leverage data analytics and business intelligence for informed decision-making, predictive insights, and operational optimization.
Explore emerging technologies for competitive advantage in production efficiency, supply chain visibility, and customer experience.
1.9 Corporate Social Responsibility and Sustainability
Lead corporate social responsibility initiatives aligned with community needs, environmental sustainability, and responsible business practices.
Champion environmental stewardship through water conservation, waste management, energy efficiency, and carbon footprint reduction initiatives.
Support local community development programs, educational initiatives, and social welfare projects in consultation with Corporate Affairs.
Ensure ethical sourcing, fair labor practices, and responsible supply chain management throughout the value chain.
Position Purna Water as a purpose-driven organization contributing positively to society and the environment beyond business objectives.
