Brand Manager

Job Description

We are hiring on behalf of a well-established and fast-growing Beauty Salon & Hair Academy, which is also engaged in the import and distribution of premium, professional hair and skincare products.

Our client is looking for a strategic and execution-driven Brand Manager to lead end-to-end branding and marketing initiatives across multiple verticals — including salon services, professional education, and high-end cosmetic product lines.

Role Overview

The Brand Manager will be responsible for developing and executing a complete 360° branding and marketing strategy, ensuring strong brand positioning, increased visibility, and business growth.

This role requires someone who can translate ideas into execution, with a deep understanding of the beauty and cosmetics industry.

Key Responsibilities

Brand Strategy & Positioning

• Develop and implement a comprehensive brand strategy across all business verticals
• Define and strengthen brand positioning for:
• Salon services
• Hair & beauty academy programs
• Imported professional product portfolio
• Maintain consistency in brand communication across all channels

Marketing Planning & Campaign Execution

• Create and execute annual and quarterly marketing plans
• Lead multi-channel campaigns including:
• Digital marketing (social media, performance marketing)
• Offline marketing (events, in-salon promotions, workshops)
• Plan and execute new product launches and brand activations

Content & Creative Direction

• Oversee development of high-quality visual and content strategy
• Drive engaging content including:
• Transformation videos, reels, and tutorials
• Educational content for academy promotions
• Product-focused campaigns
• Coordinate with internal and external creative teams

Business Growth Initiatives

• Drive customer acquisition strategies for salon services
• Develop student enrollment campaigns for academy programs
• Design promotional offers and seasonal campaigns

Product Marketing & Sales Support

• Build strong positioning for imported professional products
• Develop:
• Product training materials
• Sales toolkits
• In-salon branding strategies
• Support distribution and retail growth initiatives

Influencer & Partnership Management

• Identify and collaborate with:
• Beauty influencers
• Industry professionals and trainers
• Build long-term brand partnerships and ambassador programs

Performance Tracking & Optimization

• Monitor key performance indicators (KPIs) including:
• Brand reach and engagement
• Lead generation and conversions
• Campaign ROI
• Continuously optimize strategies based on performance insights

Candidate Requirements

• Minimum 3–5 years of experience in Brand Management / Marketing, preferably in:
• Cosmetics / skincare / haircare
• Beauty salons or wellness industry
• Strong understanding of:
• Consumer behavior in the beauty segment
• Premium/luxury brand positioning
• Proven track record in:
• Campaign execution
• Digital marketing strategies
• Product marketing

Key Competencies

• Strategic thinking with strong execution ability
• Creative mindset with a keen eye for aesthetics
• Strong project management and coordination skills
• Up-to-date with industry trends and innovations

Preferred Qualifications

• Experience working with professional salon brands or cosmetic brands
• Existing network within the beauty influencer ecosystem
• Experience handling imported or international cosmetic brands