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Content Planner/Strategist

Industry Other
Category Digital Marketing
Location Kathmandu, Nepal
Expiry date Apr 05, 2026 (4 days left)

Job Description

Role Purpose

The Content Planner / Strategist will be responsible for developing, planning, and executing a data-driven content strategy that supports brand building, customer engagement, and online sales growth across all e-commerce channels. This role bridges creativity with performance marketing by ensuring content aligns with business goals, customer journeys, and conversion funnels.

Key Responsibilities

Content Strategy & Planning

Develop and own the end-to-end content strategy aligned with e-commerce goals (traffic, conversion, retention).
Create monthly and quarterly content calendars for website, app, social media, email, and marketplace platforms.
Map content across the customer journey: awareness, consideration, conversion, and loyalty.

E-commerce & Performance Content

Plan product-focused content including product descriptions, category pages, landing pages, and campaign creatives.
Collaborate with performance marketing teams to optimize content for paid ads, SEO, and CRO.
Ensure content supports sales campaigns, launches, festive offers, and promotions.

Brand & Storytelling

Maintain consistent brand voice, tone, and messaging across all content touchpoints.
Translate brand values and propositions into compelling narratives that resonate with target audiences.
Work closely with designers, photographers, videographers, and copywriters to deliver cohesive content.

Data, Insights & Optimization

Track content performance using analytics tools (engagement, CTR, conversion, ROI).
Use insights to refine content themes, formats, and messaging.
Conduct competitor and trend analysis to keep content relevant and differentiated.

Collaboration & Coordination

Coordinate with merchandising, category managers, CRM, and customer experience teams.
Align content plans with inventory, pricing, and campaign timelines.
Brief internal teams and external agencies clearly with creative and performance objectives.

Key Deliverables

Content strategy roadmap and editorial calendars
Campaign content plans for major sales and launches
SEO-optimized website and marketplace content
Performance reports and optimization recommendations

Required Qualifications & Experience

Bachelorâ€™s degree in Marketing, Communications, Journalism, or related field
1-2 years of experience in content planning/strategy, preferably in e-commerce, retail or FMCG
Strong understanding of digital marketing funnels and e-commerce metrics
Experience working with SEO, social media, email, and paid media content

Skills & Competencies