Social Media Specialist

Job Description

Job Overview

We are seeking a highly skilled and creative Social Media Manager who can oversee and manage social media operations for multiple companies/brands simultaneously. The ideal candidate must be able to work under pressure, manage tight deadlines, and deliver high-quality results with complete A–Z knowledge of social media management. This role requires hands-on expertise in advanced ad campaigns, lead generation, content creation, and video production that accurately represents each organization’s brand identity.

Key Responsibilities

Social Media Strategy & Management

• Develop, implement, and manage end-to-end social media strategies for multiple companies/brands
• Handle daily content planning, scheduling, posting, and monitoring across all major platforms
• Ensure consistent brand voice, messaging, and visual identity for each organization
• Manage multiple accounts efficiently while meeting deadlines and KPIs

Paid Advertising & Lead Generation

• Plan, execute, and optimize high-level paid ad campaigns (Meta, Instagram, LinkedIn, TikTok, YouTube, etc.)
• Generate leads using ad links, landing pages, lead forms, and conversion tracking
• Create and manage instant forms, website links, UTM tracking, and CRM integrations
• Monitor ad performance, budgets, CTR, CPL, ROAS, and conversions
• Conduct A/B testing and implement data-driven optimizations

Content Creation & Video Production

• Create engaging posts, reels, stories, shorts, and promotional videos
• Develop videos that professionally represent the organization’s vision, services, and culture
• Coordinate with designers, videographers, or edit videos independently if required
• Write compelling captions, hashtags, and ad copies

Analytics & Reporting

• Track, analyze, and report social media and ad performance
• Provide weekly and monthly reports with actionable insights
• Continuously improve performance based on analytics and trends

Collaboration & Pressure Handling

• Work closely with marketing, HR, sales, and management teams
• Handle multiple priorities, urgent campaigns, and high-pressure environments
• Respond to messages, comments, and inquiries in a timely and professional manner

Required Skills & Qualifications

• Proven experience as a Social Media Manager handling multiple brands or companies
• Complete A–Z knowledge of social media management
• Strong expertise in advanced paid advertising and lead generation campaigns
• Hands-on experience in link creation, lead forms, funnels, and conversion tracking
• Video creation/editing skills using tools like CapCut, Premiere Pro, Final Cut Pro, Canva, etc.
• Strong understanding of social media algorithms and trends
• Ability to work under pressure and meet tight deadlines
• Excellent communication, creativity, and multitasking skills

Preferred Qualifications

• Experience managing high-budget ad campaigns
• Knowledge of SEO, content marketing, and branding
• Experience with analytics tools (Meta Business Suite, Google Analytics, Ads Manager)
• Prior experience working with agencies or multi-industry brands

What We Offer

• Opportunity to work with multiple companies and industries
• Creative freedom and strategic responsibility
• Growth-oriented and fast-paced work environment
• Competitive salary based on experience