Social Media Marketing Specialist

Job Description

Location: Thapathali, Kathmandu

Company: WOM Marketing Inc.

Job Type: Full-time / On-site

Are you a social media alchemist who can turn creative ideas into measurable business results?

At WOM Marketing, we don't just manage social media—we build digital legacies for our clients. We're a team of passionate strategists, creators, and data nerds who believe that social media, when powered by insight and innovation, is the most powerful channel for business growth.

We're looking for a Social Media Specialist who sees beyond the likes and shares. You're the strategic mind who can decode analytics, the creative voice who can build a brand's personality, and the savvy operator who leverages AI to work smarter, not just harder.

The Mission:

You will be the architect of social strategy for a diverse portfolio of clients (from established brands to exciting startups). Your core mission is to develop and execute data-backed social strategies that drive tangible ROI—whether that's leads, sales, or market leadership.

What You'll Do:

• Strategy First: Develop comprehensive, data-informed social media strategies that align with client business objectives (think: lead generation, not just engagement).
• Content with Purpose: Create, curate, and manage a high-quality, omnichannel content calendar (Instagram, LinkedIn, TikTok, Facebook) that tells a compelling brand story and drives action.
• Content Creation: Create high-quality content (reels, carousels, static posts, captions)
• Data is Your Compass: Go beyond surface-level metrics. You'll analyze campaign performance to understand the why behind the numbers and present insightful reports with clear recommendations for optimization.
• Leverage AI as Your Creative Co-Pilot: Use AI tools to brainstorm creative concepts, generate copy variations, analyze top-performing content in the market, and streamline your workflow.
• Community as a Growth Lever: Foster meaningful two-way conversations, turning followers into brand advocates and customers. Engage with comments, DMs, and community when required
• Stay Ahead of the Curve: You'll be our internal guru on the latest platform updates, trends, and technologies in the social landscape.

You're the Perfect Fit If You Have:

• 3+ years of experience as a Social Media Manager, preferably in an agency setting, where you've juggled multiple clients.
• A portfolio of real-world results you can walk us through. (Show us a campaign you're proud of and tell us the business impact).
• Mastery of major social platforms (Instagram, TikTok, LinkedIn, Facebook, Pinterest) and their respective best practices—both organic and paid.
• Demonstrable experience with social media management and analytics tools (e.g., Meta Business Suite, Sprout Social, Hootsuite, Later, etc.).
• A test-and-learn mindset. You're hypothesis-driven and use data to validate your creative decisions.
• Excellent communication and presentation skills – you can clearly articulate your strategic thinking to clients and internal teams.
• Bonus Points: Experience with design tools (Canva, Adobe Creative Suite), basic video editing, or copywriting.

Our Non-Negotiables:

• You are Data-Curious: You don't just post and hope. You ask, "What does the data tell us to do next?"
• You are a Strategic Thinker: You understand how social media ladders up to broader marketing and business goals.
• You are AI-Savvy: You're not afraid of AI; you're excited to use it to enhance your creativity and efficiency.

Why Join WOM Marketing?

• A competitive salary and performance-based bonuses.
• A portfolio of exciting, challenging clients from day one.
• Work with international clients for enhancing your professional career.
• Strategy-driven environment (you’ll learn why, not just how)
• Creative freedom with clear direction
• A flexible, collaborative, and results-driven work environment.

Ready to Apply? Here's How to Stand Out:

If you're a strategic creator who gets excited by analytics dashboards, we want to hear from you.

To apply, please:

• Submit your resume and a link to your portfolio/LinkedIn profile to [email protected].
• In your cover note, answer this one question:

Pick a brand (any brand) you believe is underperforming on social media. In 3-4 sentences, what is one data-backed, strategic recommendation you would make to them, and what AI tool or technique would you use to execute it?

(Applications with an answer to this question will be highly considered. This is your chance to show us how you think.)