Social Media Specialist

Job Description

We are seeking a highly skilled and creative Social Media Specialist to join our dynamic team. The ideal candidate will be responsible for developing and executing social media strategies that align with business objectives, ensuring a strong online presence, and engaging with our audience to drive brand growth.

If you are passionate about social media, have a creative edge, and enjoy working in a fast-paced environment, we’d love to hear from you!

Key Responsibilities:

Strategy Development & Content Management:

• Create and implement social media strategies that support business goals.
• Manage and oversee company social media profiles, ensuring consistent, engaging content is planned, scheduled, and published to maintain a strong online presence.

Content Creation & Collaboration:

• Develop captivating, platform-specific content, including images, videos, and captions.
• Collaborate with designers and stay current on industry trends to deliver high-quality, relevant content that resonates with the target audience.

Audience Engagement & Relationship Building:

• Monitor and engage with followers by responding to comments, messages, and brand mentions.
• Build and nurture relationships with influencers, followers, and brand advocates to foster a loyal community and boost interaction.

Performance Monitoring & Strategy Optimization:

• Track and analyze key social media metrics such as engagement, reach, and conversions.
• Utilize data insights to refine content strategies, adjust tactics, and ensure ongoing campaign effectiveness in response to platform updates and algorithm changes.

Campaign Management & Performance Analysis:

• Assist in the management of paid social media campaigns, including boosted posts and sponsored content.
• Collaborate with the advertising team to analyze and optimize ad performance using data-driven insights.

Cross-Functional Collaboration & Trend Innovation:

• Work closely with marketing, content, and design teams to ensure brand consistency across all platforms.
• Stay updated on the latest social media trends and innovations, testing new formats and features to maximize engagement and reach.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 1 year of experience as a Social Media Specialist or in a similar role
• Strong understanding of social media platforms and their respective audiences
• Excellent content creation skills, including graphic design and video editing
• Ability to analyze data and optimize strategies for maximum performance
• Collaborative mindset and strong communication skills