Digital Marketing Manager

Job Description

Digital Strategy Development:

Ø Develop and execute digital marketing strategies, aligning them with each package and business objectives.

a.    These strategies should cover the total budget required for each packages.

b.    Should define a clear result to be obtained from the budget segregated.

c.    Should regularly monitor the result vs expectation.

Ø Collaborate with cross-functional teams to integrate digital strategies into broader marketing and business plans.

Ø Stay updated with industry trends, emerging technologies competitor activities, new approaches.

Ø Ensure campaigns are strategically aligned, delivering measurable results and adhering to brand guidelines.

Ø Monitor and analyze campaign performance, providing insights and recommendations for improvement.

Team Leadership and Management:

Ø Provide leadership, direction, and mentorship to a team of digital marketing. Team includes.

o  Content Team

o  Designers Team

Ø Set clear performance expectations, goals, and KPIs for team members.

Ø Foster a collaborative and innovative team culture, encouraging continuous learning and professional development.

Ø Work closely with the sales team to align marketing strategies with sales objectives.

Ø Collaborate with other departments, including content creation, design, and sales, to ensure seamless process of digital marketing efforts.

Ø Foster a culture of cross-functional collaboration and knowledge sharing within the digital marketing team.

Analytics and Reporting:

Ø Analyze key performance indicators (KPIs) and campaign metrics to measure the success of digital marketing initiatives.

Ø Generate regular, insightful reports for senior management, highlighting achievements and areas for improvement.

Ø Utilize data-driven insights to guide decision-making and optimize future campaigns.

Budget Management:

Ø Effectively monitor and manage the digital marketing budget, allocating resources to maximize return on investment.

Ø Evaluate the cost-effectiveness of campaigns and adjust strategies to ensure optimal budget utilization.

Social Media Management:

Ø Develop, implement, and manage social media strategies to align with business goals.

Ø Monthly/Weekly/Daily calendar and schedule for social media posts.

Ø Reporting of social media Pages

o  Organic Reach Vs Paid Reach

o  Rapid Fire Reach vs customer acquisition and conversion

o  Video reach vs Still Image Reach.

Ø Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including social media, email, SEO, and paid advertising.

Job Specification:

Experience:

-      Minimum of 3-4 years of experience in digital marketing, with a proven track record of successfully managing and executing digital marketing campaigns.

-      Experience in a similar managerial role is highly preferred.

-      Hands-on experience with SEO/SEM, Google Analytics, Google Ads, and social media advertising platforms.

Education:

-      Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree or relevant certifications (e.g., Google Analytics, Google Ads) is a plus.

Skills:

-      Strong understanding of current digital marketing concepts, strategies, and best practices.

-      Excellent analytical skills with the ability to interpret and present data effectively.