Sr. Executive- Marketing Rohto Mentholatum Nepal

Sr. Executive- Marketing

  • Industry Other
  • Category Digital Marketing
  • Location Bāgmatī, Nepal
  • Expiry date Mar 27, 2025 (Expired)
Job Description

About the Role:

We are looking for a dynamic and innovative Senior Executive - Marketing to join our team. The ideal candidate should be a proactive, passionate individual with 2-3 years of experience in FMCG brand marketing who can execute branding initiatives. You will play a key role in developing, managing, and executing strategic marketing campaigns to enhance brand presence, drive consumer engagement, and boost sales.


Key Responsibilities:

  • Drive and execute compelling brand strategies that reinforce brand identity and market leadership.
  • Lead and manage the execution of creative marketing campaigns across digital, social media, and traditional platforms.
  • Handle end-to-end conceptualization and execution of TVCs, photoshoots, and creative assets, ensuring brand consistency and high-quality output.
  • Conduct in-depth market research to analyze consumer behavior, emerging trends, and competitive landscape to identify branding opportunities.
  • Drive innovation by proposing fresh perspectives and out-of-the-box ideas to elevate brand engagement.
  • Secure and manage partnerships and sponsorships to amplify brand exposure and strengthen collaborations.
  • Work closely with cross-functional teams, including sales, product development, and finance, to align branding efforts with overall business objectives.
  • Monitor and optimize branding efforts, ensuring maximum ROI and alignment with overall marketing goals.


Qualifications and Skills:

  • Bachelor’s degree in Management or a relevant field, with Marketing as a major.
  • 2-3 years of hands-on experience in branding, preferably within FMCG marketing.
  • Strong understanding of branding principles, consumer psychology, and digital marketing trends.
  • Proven ability to execute ATL and BTL activities and manage end-to-end campaign execution.
  • Creative thinker with a strategic mindset, capable of bringing innovative branding ideas to life.
  • Strong communication, storytelling, and problem-solving skills.
  • Detail-oriented, with the ability to manage multiple branding projects simultaneously.


If you are a self-driven marketing professional who thrives in a fast-paced environment and is passionate about handling branding initiatives, we would love to hear from you!

This job has been expired on 2025-03-27
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