Position: Digital Marketing Specialist (Recent Job)

Planning digital marketing campaigns, including Search Engine Marketing (SEM), social media and display advertising (Google AdWords, Facebook)
Manage day to day operational channel responsibilities for Facebook, Google and ensure data visibility in the form of reporting to Local Performance Manager, and Regional Team
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Research and analyze competitor advertisements. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Keep up-to-date on paid digital trends, features, and announcements and implement new features across campaigns where appropriate.
Collaborate on other related projects as needed, Identify trends and insights, and optimize spend and performance based on the insights
Familiarity with A/B and multivariate experiments

1 - 3 years’ experience in digital marketing/online marketing
Bachelor’s degree from an accredited university or college in computer science/Digital Marketing/eCommerce/IT
Experience working with PPC ad platforms (Ad Words, Facebook) required.
Strong proficiency in Google Analytics, certifications required.
Ability to demonstrate collaboration skills within a close-knit team and other departments.
Results-oriented and performance driven

This job has been expired on 2021-10-15

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