Digital Marketing Specialist and Online Brand Manager
- No. of Openings 1
- Category Digital Web Media
- Location 1
- Job Level Senior Level
- Salary Negotiable
- Education Level Bachelors (Bachelor's Degree)
- Desired Candidate Both(Female, Male)
- Experience 4 + years
- Expiry date Aug 24, 2021 (Expired)
- Skills Digital Marketing, brand manager, Search Engine Optimization (SEO)
Job Description
We’re looking for an exceptional Digital Marketing Specialist and Online Brand Manager to help scale-up and market Bookmundi.com, one of the world’s largest booking platforms.
Your day-to-day tasks will consist of:
- Initiate cutting-edge branding and growth marketing campaigns across the most suitable online marketing channels
- Aggregating, filtering & prioritising paid acquisition needs across the various markets and channels
- Handling a monthly acquisition budget and establishing your spending strategy across the different channels and markets.
- Implementing ad campaigns from start to finish across multiple platforms (mainly Google ads, Facebook, and Instagram but potentially also LinkedIn, Twitter & Criteo).
- Measuring & benchmarking the performance of the campaigns you set-up by working closely with data analytics tools.
- Building & running a continuous improvement process to maintain & increase the performance of the campaigns you’ve set-up and avoid creative/audience fatigue.
- Identifying, sharing & implementing best practices with the team
- Reporting performance and providing key insights to local and global senior management.
Your mission
- Deliver a Return on Investment across the different online marketing activities and paid channels
- Digitally market and brand Bookmundi in the most cost-effective manner possible
- Initiate cutting-edge branding and growth marketing campaigns
Job Specification
- 4+ years experience with digital marketing
- 3+ years’ experience in paid acquisition. You have already managed large paid acquisition budgets, implemented successful ad campaigns from start to finish and set-up a process to continuously improve them. Experience with a digital ad agency is highly valued.
- Expertise in B2C lead generation. You know the challenges that come with targeting B2C audiences, and have managed to generate those types of qualified leads at scale.
- Deep knowledge of Google & Facebook Ads platforms. You know the constraints and intricacies of those platforms and tracking pixels, conversion events, audiences (saved, custom & lookalike) and creatives (dynamic or simple) have no secrets for you.
- Familiarity with analytics & BI tools. You’re comfortable leveraging Google & Facebook analytics to measure the performance of your acquisition efforts and you’re able to find key insights in a sea of data.
- Perfectly fluent in English. All our documents & communication is done in English in all the countries we operate in.
- Pragmatic mindset. You’re passionate, hands-on & autonomous. You take initiatives to get the job done, no matter how hard the problem seems.
- Rigorous & focused. You’re pragmatic, efficient and precise which allows you to iterate and find solutions quickly.
- Highly analytical. You’re at ease with numbers and sifting through metrics & reports doesn’t frighten you.
- Team Player. You have good communication skills and the ability to translate unclear ideas into tangible actions and measurable objectives.
This job has been expired
on 2021-08-24
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About Company
Bookmundi is a Denmark-based, but global travel booking portal where you effortlessly can book day tours, fixed group departures, holidays, and vac...
Bookmundi is a Denmark-based, but global travel booking portal where you effortlessly can book day tours, fixed group departures, holidays, and vacation packages in 130+ countries around the world.
