Digital Marketing Officer

Key Responsibilities:

• Digital Campaign Management: Plan, execute, and monitor digital campaigns across platforms such as Google Ads, Facebook, LinkedIn, Instagram, and YouTube.
• SEO/SEM: Optimize website content and implement SEO best practices to improve search engine rankings and drive organic traffic.
• Content Creation: Collaborate with the design and content teams to produce engaging marketing content including blogs, videos, infographics, email newsletters, and promotional materials.
• Social Media Management: Maintain and grow the company's presence on social media by posting relevant content and engaging with audiences.
• Analytics and Reporting: Monitor campaign performance using tools like Google Analytics, Meta Business Suite, and others to generate reports and improve ROI.
• Email Marketing: Develop and manage email marketing campaigns including newsletters, product promotions, and follow-up sequences.
• Lead Generation: Support sales teams by generating qualified leads through digital channels.
• Brand Management: Ensure consistency of the brand across all digital platforms.
• Competitor Analysis: Stay up-to-date with market trends, competitor activities, and emerging digital tools.

Education and Qualifications:

• Bachelor’s degree in Marketing, IT, Business Administration, or a related field.
• Certifications in Digital Marketing (e.g., Google Ads, HubSpot, Meta Blueprint) are an added advantage.

Experience:

• Minimum 2–3 years of experience in digital marketing, preferably in an IT or tech-related company.
• Proven track record in running successful digital campaigns.

Skills and Competencies:

• Strong knowledge of SEO, SEM, Google Analytics, Google Ads, and social media platforms.
• Experience with digital marketing tools such as Canva, Buffer/Hootsuite, Mailchimp, WordPress, etc.
• Excellent written and verbal communication skills.
• Creativity and problem-solving skills.
• Strong analytical mindset with the ability to interpret data and make data-driven decisions.
• Ability to manage multiple projects and meet deadlines.
• Team player with a proactive approach.

Personal Attributes:

• Passionate about technology and digital trends.
• Self-motivated and goal-oriented.
• Detail-oriented with a keen eye for quality.
• Strong work ethic and integrity.