The Digital Marketing Specialist will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns for the company and its local and international clients. The role requires strong knowledge of SEO, SEM, social media marketing, analytics, content strategy, and digital advertising, along with the ability to manage multiple client accounts and deliver measurable results within deadlines.
Key Responsibilities
Search Engine Optimization (SEO)
- Conduct keyword research, competitor analysis, and market research.
- Implement on-page and off-page SEO strategies to improve website visibility and organic traffic.
- Optimize website content, metadata, internal linking, and other SEO elements.
- Identify and recommend technical SEO improvements.
- Monitor keyword rankings, organic traffic, and overall SEO performance.
- Stay updated with search engine algorithm changes and industry best practices.
Search Engine Marketing (SEM)
- Plan, create, manage, and optimize Google Ads campaigns, including Search, Display, and YouTube campaigns.
- Conduct keyword research and develop effective ad copy and targeting strategies.
- Monitor campaign budgets, CPC, CTR, conversions, and ROI.
- Conduct A/B testing and continuously optimize campaigns for better performance.
- Prepare regular paid advertising performance reports and recommendations.
Social Media Marketing
- Develop and manage social media content calendars based on client objectives and target audiences.
- Plan, execute, and optimize paid campaigns across platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn.
- Monitor engagement, reach, leads, conversions, and other key performance indicators.
- Coordinate with content, graphic design, and video teams to ensure timely campaign execution.
- Maintain consistency in brand voice, messaging, and visual identity across digital platforms.
- Identify emerging trends and recommend new opportunities for audience growth.
Analytics, Performance Tracking & Reporting
- Monitor digital marketing performance using Google Analytics, Google Ads, Search Console, Looker Studio, and other relevant tools.
- Track KPIs, traffic, conversions, leads, engagement, and campaign ROI.
- Prepare accurate weekly and monthly performance reports.
- Analyze campaign data and provide actionable insights and recommendations.
- Identify underperforming campaigns and implement corrective strategies.
Client Management & Communication
- Communicate professionally with local and international clients through email, messaging platforms, and virtual meetings.
- Understand client objectives and translate them into effective digital marketing strategies.
- Provide regular updates on campaign progress, performance, and deliverables.
- Handle multiple client accounts while ensuring quality and timely execution.
- Build strong professional relationships with clients and contribute to client retention and satisfaction.
Campaign Planning & Strategy
- Develop digital marketing strategies based on client goals, target markets, budgets, and business objectives.
- Plan campaigns across multiple digital channels and coordinate their execution.
- Conduct market and competitor research to identify growth opportunities.
- Recommend new digital channels, tools, and strategies to improve campaign performance.
- Continuously test, measure, and optimize marketing activities.
General Responsibilities
- Maintain confidentiality of company and client information.
- Follow company policies, procedures, and professional standards.
- Complete assigned tasks and projects within established deadlines.
- Maintain accurate records of campaigns, reports, and client activities.
- Collaborate effectively with team members and other departments.
- Stay updated with the latest digital marketing trends, platforms, tools, and industry developments.
- Perform other duties reasonably related to the position as assigned by the Company.
