Hima Aus is looking for a creative and result-oriented Digital Marketing Officer to manage and strengthen its online presence through engaging content, digital advertising, and performance-driven marketing campaigns. The ideal candidate should have hands-on experience in graphic design, video editing, social media management, and paid advertising, with the ability to generate quality leads and improve overall marketing performance.
Key Responsibilities
Design creative and visually appealing social media posts, advertisements, banners, and promotional materials.
Plan, manage, and execute paid advertising campaigns across Facebook and Instagram.
Create, edit, and produce engaging promotional videos, reels, and other digital content.
Use video editing techniques, including transitions, effects, animations, and motion graphics, to create engaging content.
Manage company social media pages and ensure consistent content creation and publishing.
Generate, monitor, and manage marketing leads through digital platforms.
Track and analyze campaign performance, including reach, engagement, conversions, and cost per lead.
Prepare regular marketing performance reports and recommend improvements.
Develop creative digital marketing strategies to increase brand awareness, audience engagement, and student inquiries.
Coordinate with the counselling and sales teams to align marketing campaigns with business objectives.
Requirements:
Practical knowledge of graphic design tools such as Canva, Adobe Photoshop, or similar software.
Proficiency in video editing tools such as CapCut, Adobe Premiere Pro, or similar applications.
Hands-on experience with Facebook Ads Manager and Instagram advertising.
Understanding of social media management, content planning, and digital marketing strategies.
Ability to monitor advertising performance, analyze campaign results, and calculate cost per lead.
Strong creative thinking, visual storytelling, and content development skills.
Good communication, time management, and problem-solving abilities.
Ability to work independently and meet deadlines.
