Job Summary
NEPA Works is seeking a versatile and results-driven Mid-Level Marketing Officer to support end-to-end marketing activities. The role involves creating compelling content, managing email and social media campaigns, supporting digital marketing initiatives, and coordinating with internal teams.
The ideal candidate is an all-round marketing professional who can manage multiple campaigns independently, maintain brand consistency, and contribute to demand generation efforts targeting US B2B audiences.
Key Responsibilities
Write clear and persuasive content for websites, social media, advertisements, blogs, case studies, and sales materials.
Plan, develop, and execute email marketing campaigns, including newsletters, nurture sequences, and promotional campaigns.
Manage social media activities, including content calendars, scheduling, community engagement, and performance tracking.
Collaborate with designers to develop and review social media and print creatives, ensuring effective alignment between content and visuals.
Support demand generation and lead nurturing campaigns targeting US B2B audiences.
Conduct market and competitor research to support campaign messaging and positioning.
Monitor and analyze campaign performance, including open rates, click-through rates, engagement, and conversions, and recommend improvements.
Maintain consistent brand voice and messaging across all marketing channels.
Coordinate with sales and account teams to align marketing activities with client requirements and business objectives.
Support additional marketing initiatives, including landing pages, webinars, and event promotions.
Job Specification
Education & Experience
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
2–4 years of experience in content marketing, digital marketing, or a marketing generalist role.
Experience working with US B2B audiences or a strong understanding of US business communication standards will be an advantage.
Required Skills & Competencies
Excellent written English and strong copywriting skills, with a portfolio of relevant work.
Hands-on experience with email marketing platforms such as Mailchimp, HubSpot, Odoo, or similar tools.
Good knowledge of social media management and scheduling tools such as Buffer, Hootsuite, or Meta Business Suite.
Basic understanding of SEO principles and content optimization.
Familiarity with marketing analytics tools, including Google Analytics and email or social media dashboards.
Strong organizational and time-management skills with the ability to manage multiple campaigns and deadlines independently.
Strong communication and collaboration skills to work effectively with designers, sales teams, and management.
Comfortable working with US time zone overlap for meetings and campaign coordination.
Nice to Have
Experience with CRM tools such as HubSpot or Odoo and marketing automation workflows.
Basic graphic design or Canva skills for creating quick marketing assets.
Previous experience working in an agency or outsourced marketing environment serving international or US-based clients.
