Digital Marketing Manager

Job Description

We are seeking an experienced and creative Marketing Manager to lead our digital marketing initiatives. The ideal candidate will have a strong background in digital marketing strategies, a deep understanding of current marketing trends, and the ability to develop and execute effective marketing campaigns. This role requires a strategic thinker with excellent leadership skills and the ability to manage multiple projects simultaneously.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
• Manage and optimize all digital marketing channels, including SEO, SEM, email marketing, social media, content marketing, and paid advertising.
• Create and oversee the execution of engaging and effective digital marketing campaigns.
• Monitor and analyze campaign performance data to measure effectiveness and identify areas for improvement.
• Collaborate with cross-functional teams to ensure cohesive and consistent brand messaging.
• Stay up-to-date with the latest digital marketing trends, tools, and technologies.
• Manage the digital marketing budget and ensure optimal allocation of resources.
• Lead and mentor a team of marketing professionals, providing guidance and support to achieve departmental goals.
• Develop and maintain relationships with external partners, vendors, and agencies.
• Prepare and present regular reports on campaign performance and marketing metrics to senior management.

Job Specification

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
• Proven experience in digital marketing, with a minimum of 1 years in a managerial role.
• Strong understanding of SEO, SEM, email marketing, social media, content marketing, and paid advertising.
• Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation software.
• Excellent analytical skills and the ability to interpret data to make informed decisions.
• Creative thinker with a passion for innovative marketing solutions.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a collaborative team.
• Strong project management skills with the ability to manage multiple projects and deadlines.