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Head â€“ Digital & Social Media Communications (Reputation & Leadership Branding)

Industry Other
Category Communication/Journalism
Location Kathmandu, Nepal
Expiry date Apr 12, 2026 (1 day left)

Job Description

Head – Digital & Social Media Communications (Reputation & Leadership Branding)

Role Summary

The Head of Digital & Social Media Communications will be the single point owner of Group-wide reputation management, responsible for shaping, protecting, and amplifying the corporate and leadership narrative across all digital ecosystems.

This role will move the organization from reactive PR to proactive narrative control, ensuring that CG Corp Global is consistently positioned as a trusted national institution and globally respected business group, while safeguarding its reputation across markets.

Team Leadership

Lead and build:

Digital PR & Social Media Team
Digital Monitoring & Analytics Function
Global PR Coordination Network

Manage agencies across international markets

Key Responsibilities

Strategic Reputation Leadership (Core Mandate)
Own the long-term narrative architecture of the Group
Position the organization as:

A nation-building institution
A global Nepali success story

Drive unified storytelling across Businesses, Geographies , Leadership communication
Build narratives around: Legacy & credibility , Economic contribution , Global expansion , Responsible business practices
Proactive Narrative & Risk Management
Shift the organization from crisis response to risk anticipation
Identify and track vulnerabilities such as:

Product quality concerns
Regulatory or compliance issues
Monopoly or dominance narratives
Environmental & ESG criticism
Political sentiment risks

Develop pre-emptive communication strategies before issues escalate
Digital Intelligence & Monitoring Ecosystem
Build and institutionalize a real-time digital listening system
Implement tools to track: Social sentiment, Media narratives, Viral trends and misinformation, Influencer and political commentary
Create command dashboards for leadership visibility
Establish early warning systems for reputational risks
Crisis Communication & Governance
Design and implement a 3-tier crisis management framework:

Level 1: Social/digital noise â†’ rapid response
Level 2: Media escalation â†’ structured communication
Level 3: Regulatory/political â†’ leadership + legal intervention

Define:

Escalation matrix
Response timelines (within hours)
Spokesperson protocols

Act as central crisis commander during reputation-sensitive situations
Social Media & Public Narrative Management
Own strategy for all corporate and leadership digital platforms:

Corporate pages (CG Corp Global, group brands)
Leadership profiles (Chairman, MDs)

Define:

Content tone and voice
Response frameworks for negative comments
Engagement protocols

Balance:

Real-time engagement
Long-term brand building

Leadership Branding & Positioning
Build and manage the public persona of key leaders
Position leadership as: Thought leaders, Nation builders, Industry influencers
Drive: Strategic visibility (media, digital, events), Content pipelines (opinions, interviews, narratives), Consistency across leadership voices
Centralized Reputation Ownership
Act as single point of accountability for: Corporate reputation, Leadership reputation, Digital narrative across all businesses
Ensure alignment across: Nepal, India, Global markets
Global PR & Digital Coordination
Coordinate with: Regional PR teams, International agencies, Business unit communication leads
Ensure: Consistent messaging globally, Local adaptation without narrative dilution
Content & Campaign Strategy
Drive high-impact digital storytelling campaigns
Oversee: Reputation-building content, Crisis counter-narratives, Corporate storytelling
Collaborate with marketing for: Visual identity, Branding consistency
Data-Driven Decision Making
Define and track KPIs such as: Sentiment score, Share of voice, Crisis response time, Leadership visibility index
Use insights to continuously refine narrative strategy