Graphic Designer

Job Description

About the Company:

Digital Nepal is a group of passionate educators, engineers, researchers, and technocrats motivated and inspired to bring transformation, innovation, and revolution to the education sector of Nepal with the use of information and communication technology. We exist with a mission to bring transformation, innovation, and revolution to the education sector of Nepal with the use of a top-notch technology-based information management system to ensure quality education.

Key Responsibilities:

1. Graphic Design & Branding

• Visual Assets: Design high-converting graphics for the website, emailers, blogs, and digital ads (Google/Meta).
• Product Illustration: Create infographics, icons, and diagrams that simplify how our School Management System works.
• Sales Enablement: Design professional brochures, case studies, whitepapers, and pitch decks for the sales team.
• Brand Consistency: Maintain and evolve the company’s visual identity across all platforms to ensure brand recognition in the EdTech space.

2. Social Media Management

• Content Calendar: Plan, execute, and maintain a monthly social media calendar across LinkedIn, Facebook, Instagram, etc.
• Engagement: Monitor social channels, comments/queries, and foster a community of educators and school admins.
• Trend Tracking: Stay updated with the latest social media trends and education industry news to create timely, relevant posts.
• Reporting: Track basic engagement metrics (reach, clicks, followers) and adjust the strategy based on performance.

3. Multimedia & Content Creation

• Short-form Video: Create basic motion graphics or Reels/TikTok-style videos demonstrating software features or sharing educational tips.
• Copywriting: Craft catchy captions and basic ad copy that aligns with our brand voice.

Required Skills & Qualifications

• Experience: Minimum 2+ years of professional experience in graphic design (agency or in-house). Experience in B2B or EdTech is a major plus.
• Software Proficiency: Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign). Familiarity with Figma or Canva (for quick social assets).
• Basic video editing skills (Premiere Pro, After Effects, or CapCut).
• Design Fundamentals: Strong grasp of typography, color theory, and layout—specifically for data-heavy content like ERP dashboards.
• Social Media Savvy: Proven experience managing professional social media accounts with a focus on growth and engagement.
• Portfolio: A strong portfolio showcasing both clean corporate design and creative social media campaigns.

Soft Skills

• Time Management: Ability to handle multiple projects (e.g., a brochure for sales and a post for LinkedIn) simultaneously.
• Communication: Comfortable explaining design choices to stakeholders and collaborating with product managers.
• Empathy: Ability to design from the perspective of a busy school principal or a non-tech-savvy teacher.