Area Sales Manager

Job specification

3-5 years of experience in sales or business development, with at least 2 years in a managerial role within the FMCG sector.
Proven track record of achieving sales targets and managing sales teams effectively.
Experience in managing a specific geographical area or territory.
Strong leadership and team management skills.
Excellent communication and negotiation skills.
Ability to analyze market trends and customer data to drive decisions.
Strong problem-solving skills and a proactive approach to challenges.
Proficiency in Microsoft Office Suite and CRM tools.
Ability to work under pressure and meet tight deadlines.

Job description

Sales and Distribution:

Achieve sales targets and ensure timely delivery of products to customers.
Manage and monitor distributors, wholesalers, and retailers to ensure smooth product distribution.
Regularly track stock levels and ensure product availability in the market.

Market Analysis and Forecasting:

Monitor market trends, competitor activity, and consumer behavior to develop strategies that drive growth.
Prepare sales forecasts and align them with regional targets and company goals.

Relationship Management:

Build strong relationships with key stakeholders such as distributors, retailers, and customers.
Resolve any customer issues or complaints in a timely manner, ensuring customer satisfaction.

Sales Team Management:

Lead and motivate the sales team to achieve sales targets and increase market penetration.
Provide training and support to sales representatives, ensuring they have the tools and skills needed for success.

Promotions and Marketing:

Collaborate with the marketing team to execute promotional activities, product launches, and campaigns in the area.
Ensure promotional activities are aligned with sales objectives.

Reporting and Documentation:

Track and report on sales activities, performance, and market conditions.
Maintain accurate records of customer interactions, sales activities, and market insights.

Cost Management: