Digital Marketing Specialist with Social Media Marketing Experience

Job Description

Responsibilities:

• Develop and implement digital marketing campaigns across various channels (e.g., email, social media, search engines, content marketing).
• Manage and grow our social media presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
• Analyze and report on the performance of digital marketing campaigns using tools like Google Analytics, social media analytics, etc.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Develop, implement, and manage our social media strategy to align with business goals.
• Create and curate engaging content for social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Monitor social media channels for trends, opportunities, and customer engagement.
• Manage social media campaigns and track their success using analytics tools.
• Stay up-to-date with current technologies and trends in social media, design tools, and applications.
• Collaborate with other teams, like marketing, sales, and customer service, to ensure brand consistency.
• Oversee social media accounts' design (e.g., Facebook timeline cover, profile pictures, ads).
• Identify and engage with influencers and industry partners to expand our reach.
• Optimize campaigns for maximum ROI, including A/B testing, keyword research, and audience targeting.
• Collaborate with internal teams (e.g., designer, sales) to create cohesive marketing materials and strategies.
• Stay up-to-date with the latest digital marketing trends and best practices.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2 years of proven experience as a Digital Marketing Specialist, Social Media Manager, or similar role.
• Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Strong understanding of digital marketing concepts, including SEO, SEM, PPC, email marketing, and social media marketing.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Facebook Ads Manager, Hootsuite, MailChimp).
• Experience in setting up and optimizing Google AdWords campaigns.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving skills.
• Ability to work independently and as part of a team.
• Strong organizational skills and attention to detail.