Social Media Coordinator

Job Description

Job Overview/ Summary:

The Social Media Coordinator will enhance the company’s digital presence by strategically creating, managing, and optimizing content across platforms. This role demands adaptability, a proactive mindset, and a collaborative spirit to execute impactful campaigns that reflect the company’s values and engage diverse audiences.

Key Responsibility Areas (KRAs):

Content Creation & Execution:

• Develop engaging and original content, including text, images, and videos, tailored for digital platforms.
• Stay ahead of social media trends to ensure content is fresh and impactful.

Campaign Development & Analysis:

• Collaborate with the marketing team to design and execute customer-centric campaigns.
• Optimise content using SEO strategies to enhance visibility and traffic.
• Analyse campaign performance metrics, produce social media reports and recommend actionable improvements.

Influencer & Community Management:

• Identify and engage influencers to amplify brand reach.
• Build long-term partnerships with influencers and community stakeholders.
• Foster community engagement through timely responses and proactive interactions.

Photo/Video Production:

• Coordinate photo and video production activities to ensure professional and brand-aligned outputs.
• Manage editing and post-production processes for high-quality deliverables.

Performance Analysis & Reporting:

• Track campaign and content performance using key performance indicators (KPIs).
• Prepare and present comprehensive reports with actionable insights for stakeholders.

Learning & Adaptability:

• Demonstrate proficiency in social media platforms, and Canva, with a commitment to learning new tools.
• Adapt to evolving digital trends, customer preferences, and technological advancements.

Qualification and Experience:

• Bachelors in Relevant field with 1-2 years of Experience. (Freshers are highly encouraged)

Required Competencies:

Core Skills:

• Proven experience in digital marketing, content creation, or creative planning.
• Proficiency in Canva
• Excellent organizational and multitasking skills to manage diverse projects.

Creative & Strategic Thinking:

• Strong conceptual and execution skills for creative, goal-oriented campaigns.
• Ability to link creative efforts with measurable business outcomes.

Additional Skills:

• Experience in influencer management and community engagement.
• Familiarity with photo/video production and basic editing.
• Analytical skills to evaluate digital campaign performance and effectiveness.

Reporting Structure:

• Reports To: Marketing Team Lead
• Reporting Frequency: Weekly and Monthly

Key Attributes for Success:

• Proactive and eager to adapt to new trends and tools.
• Creative mindset paired with analytical rigor.
• Strong communication and collaboration skills to effectively manage teams and partners.