Marketing Data Specialist (Part-Time / Project Basis)

Job Description

We are seeking a Marketing Data Specialist to establish robust marketing analytics practices and—critically—deliver in-depth website traffic analysis. In this part-time/project-based role, you will be responsible for creating end-to-end tracking and attribution systems, analyzing all facets of website traffic, and ensuring data-driven decisions guide our marketing efforts. The ultimate goal is to help us improve user experience, improve engagement, and drive conversions using clear, actionable insights.

Company Description

COVU is an innovative technology-focused company that’s disrupting the insurance industry. By delivering a great customer experience through a blend of technology, real-time service, and sales support, COVU ensures that agencies thrive and remain competitive in the evolving landscape. The agency's approach leads to higher retention, increased cross-sales, and greater profitability for its owner(s), while enabling producers to focus on selling to higher-value customers. We value:

• Entrepreneurship (Ownership): We foster a culture of ownership and initiative, encouraging our team to lead with an entrepreneurial spirit.
• Beyond Expectation (Surprise & Delight): We aim to consistently exceed expectations, creating memorable experiences that surprise and delight our clients and partners.
• Urgency (Speed, Learn, Adapt): We operate with a sense of urgency, embracing speed, continuous learning, and adaptability as we navigate the dynamic landscape of risk and insurance.
• Trust (Reliability): At the heart of COVU is trust. We are committed to building and maintaining trust through reliability in all our interactions and solutions.
  
  

Key Responsibilities Website Traffic Analysis & Insights

• Monitor and analyze website traffic using Google Analytics (GA4), Google Tag Manager, and other analytics tools to identify key trends, user behaviors, and high-performing content.
• Develop segmentation strategies (e.g., by traffic source, device, user demographics) to pinpoint areas of growth, friction points, and optimization opportunities.
• Conduct regular funnel analyses to understand user journeys, conversion paths, and drop-off points, recommending data-informed improvements.
• Provide clear, actionable reports on weekly and monthly website performance metrics (traffic sources, bounce rates, session durations, pages per session, conversions, etc.).
• Collaborate with the team to improve site structure, navigation, and content strategy based on traffic insights.
  
  

Tracking & Attribution Setup

• Configure and maintain comprehensive tracking across Google Analytics (GA4), Google Tag Manager, and other relevant platforms.
• Establish and refine multi-touch attribution models to accurately reflect how channels and campaigns contribute to conversions.
• Integrate Calendly data and other booking tools to track conversions throughout the entire marketing funnel, ensuring lead quality is measurable and actionable.
  
  

Data Integration & Management

• Consolidate data from diverse marketing channels—Ad platforms (Reddit Ads/Meta Ads/Google Ads), Google Analytics, Marketing Cloud, Calendly, etc.—into unified dashboards and reports.
• Implement tag management solutions (e.g., Google Tag Manager) to maintain consistent and accurate data collection across multiple platforms.
• Ensure data hygiene and standardized tracking parameters (UTMs, campaign IDs, etc.) for reliable analysis.
  
  

Analytics & Reporting

• Build and maintain user-friendly dashboards (e.g., Google Data Studio, Power BI, Tableau) to visualize key performance metrics, including traffic trends and campaign performance.
• Present insights and performance updates to leadership and cross-functional teams, highlighting both wins and opportunities for improvement.
• Coordinate with marketing stakeholders on A/B tests, funnel optimizations, and data-driven experiments to refine messaging and improve conversion rates.
  
  

Compliance & Best Practices

• Ensure all data practices comply with relevant privacy regulations (GDPR, CCPA, etc.) and industry best practices.
• Continuously research and adopt emerging analytics methods, reporting strategies, and marketing technologies to keep our practices cutting-edge.
  
  

Qualifications & Education

• 5+ years of experience in Google Analytics, Google Search Console Analytics, and other SEO related tools.
• Relevant certifications (e.g., Google Analytics, Google Tag Manager) are highly desirable.
  
  

Experience & Skills

• Proven track record of dissecting large volumes of data to derive meaningful insights about user behavior, content performance, and conversion bottlenecks.
• Skilled in using data visualization tools and creating clear, actionable reports for multiple stakeholders.
• Hands-on experience with Google Analytics (GA4), Google Tag Manager, and other digital analytics platforms.
• Ability to design and maintain comprehensive attribution models across multiple channels and touchpoints.
• Basic knowledge of HTML/CSS and troubleshooting technical tracking issues.
• Excellent ability to translate complex data findings into easy-to-digest recommendations for marketing, sales, product, and executive teams.
• Experience managing cross-functional projects, deadlines, and stakeholder expectations in a fast-paced environment.
• Capable of juggling multiple projects—ranging from analytics setups to ongoing reporting initiatives—and prioritizing them effectively.
• Familiarity with project management tools like Asana, Trello, or Jira.
  
  

This is a part-time or project-based role. If you thrive on turning raw data into actionable insights and want to influence key marketing decisions, we’d love to hear from you.