Digital Marketing Executive

We are looking for a creative, analytical, and result-oriented Digital Marketing Executive to manage and strengthen the company's digital presence. The candidate will be responsible for planning and executing digital marketing campaigns, managing social media platforms, creating engaging content, generating leads, and monitoring campaign performance.

The ideal candidate should have a good understanding of digital marketing tools and platforms and be able to combine creativity with data-driven decision-making.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Manage the company's social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.
• Plan and maintain social media content calendars and ensure consistent posting.
• Create, coordinate, and publish engaging digital content, including posts, reels, videos, stories, and promotional materials.
• Plan and manage paid advertising campaigns through platforms such as Meta Ads and Google Ads.
• Monitor campaign performance, leads, engagement, reach, conversions, and overall ROI.
• Conduct basic market, audience, competitor, and keyword research.
• Support SEO, website content, and online visibility initiatives.
• Coordinate with graphic designers, video editors, sales teams, and other departments for marketing campaigns.
• Generate and nurture digital leads and coordinate with the sales team for proper follow-up.
• Track digital marketing trends, platform updates, and emerging opportunities.
• Prepare regular digital marketing performance reports and provide recommendations for improvement.
• Ensure brand consistency across all digital communication and promotional materials.

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field preferred.
• 1–3 years of experience in digital marketing, social media marketing, or a similar role preferred.
• Good knowledge of Facebook/Meta, Instagram, TikTok, LinkedIn, Google Ads, and Google Analytics.
• Understanding of social media management, paid advertising, SEO, content marketing, and lead generation.
• Strong content planning and copywriting skills.
• Basic knowledge of Canva, Photoshop, CapCut, or similar content creation tools is an advantage.
• Good analytical and reporting skills.
• Strong communication and coordination skills.
• Creative mindset with attention to detail.
• Ability to manage multiple campaigns and deadlines.
• Self-motivated, proactive, and willing to learn new digital marketing tools and trends.