Digital Marketing Officer
- No. of Openings 1
- Industry Tourism and Hospitality
- Category Creative / Graphics / Designing
- Location Baluwatar, Kathmandu, Kathmandu District
- Job Level Senior Level
- Salary Nrs. Monthly (Negotiable)
- Education Level Bachelors
- Desired Candidate Both(Female, Male)
- Experience 2 + years
- Expiry date Apr 27, 2025 (7 days left)
- Vehicle License Preferred
- Two/Four Wheeler Require Two-wheeler
- Skills Ability to work independently and also in a group, Ability to stay calm under pressure
Job Description
- Develop and manage digital marketing campaigns across social media, email, and web platforms.
- Optimize website performance and user experience (UX) through CMS management, SEO, and analytics.
- Create engaging multimedia content, including videos and graphics, tailored to diverse platforms.
- Lead the planning and production of promotional videos, product demos, and customer testimonials.
- Collaborate on content calendars and marketing automation initiatives to support lead generation.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, Meta Business Suite, etc.
- Stay up-to-date with the latest trends, tools, and best practices in digital marketing and online engagement.
- Support online advertising efforts (PPC, display ads, retargeting) and measure ROI.
- Coordinate with external agencies or freelancers when needed.
Job Specification
- Proven experience (2+ years) in digital marketing or a related field.
- Proficiency in SEO/SEM, Google Analytics, and online advertising platforms.
- Solid experience in website management (e.g., WordPress, Wix, or similar CMS).
- Strong video editing and production skills (e.g., Adobe Premiere Pro, Final Cut Pro).
- Graphic design experience with tools like Adobe Creative Suite or Canva.
- Strong analytical skills and a data-driven mindset.
- Excellent communication, organization, and project management abilities.
- Ability to work both independently and collaboratively in a team environment.
Website Management:
- Oversee the day-to-day management and optimization of the company website.
- Ensure the website is user-friendly, optimized for performance, and aligned with branding and sales goals.
- Work with developers to troubleshoot and implement new features as needed.
Video Shooting & Editing:
- Plan, direct, and shoot promotional and instructional videos for digital platforms.
- Edit video content to ensure high-quality and engaging visuals.
- Collaborate with the content team to create video material that aligns with overall marketing strategies.
Search Engine Optimization (SEO):
- Develop and execute on-page and off-page SEO strategies to increase organic traffic to the website.
- Perform keyword research and optimize content accordingly.
- Monitor search engine rankings, analyze results, and implement changes as needed.
Graphic Designing:
- Design visually appealing graphics for digital campaigns, including social media posts, ads, banners, and email templates.
- Ensure consistent brand aesthetics across all platforms and marketing materials.
- Collaborate with the marketing team to create custom designs for various digital and print assets.
About Company
Fishtail Tours & Travels Pvt. Ltd. is your one-stop travel service provider, bringing the world to you at your convenience. Since its establishment in 1990, Fishtail Tours & Travels has positioned itself at the forefront of the tourism and hospitality industry by offering the widest coverage of local and international destinations at affordable prices.
Today, after more than two decades of conscientious effort, we have joined the ranks of large sized travel agencies in Nepal and we are now recognized as one of the leading industry players and a premier travel agency providing multifarious services.
We boost a total employee strength of over 55 providing services in Leisure Tours, Soft Adventure and Adventure Tours, Pilgrimage, Cultural & Historical Tours, Study & Educational Tours, Festival & Honeymooners Special Tours, Senior Citizen Tours, Trekking & Mountaineering, Wild River Adventure Tours, MICE Tours, Holy Mt. Kailash & Mansarovar Yatra & all other travel and tour related areas.
As we continue to innovate in providing the best travel selections, we have widened our scope and established NTB Treks & Expeditions Pvt. Ltd and Cultural Village Pvt. Ltd. to provide specialized services. Adventure tourism and village-based tourism have been introduced and operated with more fun and thrills in Nepal through these organizations. We have been operating mid-hill treks, high Himalayan treks, Mountaineering and expeditions thru our sister organization NTB Treks and Expeditions Pvt. Ltd.
With our long standing history and established business networks, we pledged to stay people oriented, receptive to changes and socially responsible in offering high quality travel services while maintaining a high degree of professionalism and integrity towards the company’s stakeholders.
