Position: Content Writer (Recent Job)

Job Description

• Create content marketing campaigns to promote the company’s products & services and to drive leads and subscribers,
• Conduct simple keyword research and use SEO guidelines to increase web traffic,
• Produce various content types, including social media posts, blogs and white papers in a regular basis,
• Actively manage and promote company’s blog and pitch articles to relevant third-party platforms,
• Collaborate with the company’s other departments to create innovative content ideas,
• Analyze content marketing metrics and make the required changes,
• Develop creative contents for campaigns, annual functions and other events,
• Conduct in-depth research on industry-related topics in order to develop original content,
• Create compelling headlines and body copy that will capture the attention of the targeted audience,
• Assist the marketing and design team in developing content for advertising campaigns,
• Identify customers’ needs and gaps in the company’s content and recommend new topics,
• Update website content as needed,
• Visit the field for the content generation where required.

Job Specification

Skills and Qualifications

• Having Bachelor’s Degree in Journalism or Literature or any relevant field
• Possess excellent communication skills and writing skills both
• Have basic knowledge of things like web analytics, email marketing, SEO among all other digital marketing techniques
• Be comfortable to meet the tight deadlines on a consistent basis