The Brand Manager will be responsible for developing and implementing brand strategies, managing social media platforms, planning marketing campaigns, creating engaging visual and video content, and coordinating with influencers and content creators. The ideal candidate should have a strong creative mindset, excellent communication skills, and the ability to manage multiple marketing activities effectively.
Key Responsibilities
- Develop and implement effective brand strategies to increase brand awareness and market presence.
- Plan, create, schedule, and manage engaging content across Facebook, Instagram, TikTok, LinkedIn, YouTube, and other relevant platforms.
- Create attractive graphics, promotional creatives, banners, and other marketing materials.
- Shoot, edit, and produce engaging videos, reels, product demonstrations, and promotional content.
- Identify and collaborate with influencers, bloggers, and content creators for brand promotions and campaigns.
- Plan and execute digital marketing campaigns, promotional activities, and brand activations.
- Coordinate and manage events, promotional stalls, pop-ups, and other on-ground marketing activities.
- Monitor social media engagement, campaign performance, and other key marketing metrics.
- Prepare regular reports and provide insights to improve marketing and branding strategies.
- Maintain consistent brand identity and ensure all marketing materials align with the company's brand guidelines.
- Stay updated with social media trends, digital marketing practices, and emerging content formats.
- Coordinate with internal teams to support product promotions, launches, and other business initiatives.
