Position: Graphic and Content Planning Specialist

Job Description

Are you skilled in graphic design and content planning? Become a vital part of our team as a Graphic and Content Planning Specialist! In this role, you'll be responsible for crafting engaging visuals and strategic content, collaborating closely with various teams to ensure our brand's message is consistent and impactful.

Job Objectives:

• Content Strategy Development: Create and implement comprehensive content strategies that align with our marketing goals.
• Graphic Design Excellence: Produce high-quality graphics that enhance our brand's visual identity across all platforms.
• Cross-Functional Collaboration: Work closely with marketing, sales, and product teams to ensure cohesive and effective content delivery.
• Trend Identification: Stay ahead of industry trends to keep our content fresh, engaging, and relevant.

Key Responsibilities:

• Content Planning and Calendar Management: Develop and manage a content calendar that includes blog posts, social media updates, email campaigns, and other marketing materials.
• Graphic Design: Design visually appealing graphics for digital and print media, including social media posts, website banners, infographics, and marketing collateral using tools like Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Content Creation: Write, edit, and proofread content to ensure it meets brand standards and engages our target audience.
• Brand Consistency: Ensure all content and graphics adhere to brand guidelines and maintain a consistent voice and style.
• Campaign Support: Assist in the development and execution of marketing campaigns, providing both graphic and content support.
• Performance Analysis: Monitor and analyze content performance metrics to refine strategies and improve engagement.
• Collaboration and Coordination: Coordinate with external vendors, freelancers, and other stakeholders to deliver high-quality content on time.
• Innovation and Creativity: Continuously seek out new content ideas and innovative design techniques to enhance our brand presence.

Job Specification

• Experience: Proven experience in content planning and graphic design, preferably within a marketing or creative agency.
• Technical Skills: Proficiency in graphic design tools like Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign), and content management systems (CMS).
• Writing Skills: Strong writing and editing skills with a keen eye for detail and a creative flair.
• Strategic Thinking: Ability to develop and execute content strategies that align with business objectives.
• Time Management: Excellent organizational skills with the ability to manage multiple projects and meet tight deadlines.
• Collaboration: Strong interpersonal skills and the ability to work effectively within a team and across departments.
• Adaptability: Flexibility to adapt to changing priorities and emerging trends in the digital landscape.
• Analytical Skills: Ability to analyze content performance data and translate insights into actionable improvements.