Trinox Adhesives is seeking a dynamic and performance-driven Area Sales Manager (ASM) to lead sales operations across the Kathamndu valley, Chitwan and Pokhara territories. The incumbent will be responsible for driving revenue growth, strengthening dealer and distributor networks, increasing market penetration, and expanding brand visibility across the assigned region. The Area Sales Manager will work closely with dealers, distributors, carpenters, furniture manufacturers, contractors, architects, and interior designers to position SATO Adhesives as a preferred brand in the market. This role requires strong channel management skills, strategic planning, and the ability to achieve aggressive sales targets while maintaining excellent customer relationships.
Key Responsibilities
Sales Management
- Achieve monthly, quarterly, and annual sales targets across the assigned territory.
- Develop and execute territory-wise sales and market development plans.
- Increase primary and secondary sales through effective distributor and dealer management.
- Identify new business opportunities and expand market coverage.
- Ensure consistent product availability across all assigned markets.
- Monitor sales performance and implement corrective actions to achieve business objectives.
Dealer Development
- Identify and appoint new dealers in high-potential and uncovered markets.
- Reactivate inactive dealers and improve their business performance.
- Build and maintain strong long-term relationships with dealer partners.
- Conduct regular dealer visits, business reviews, and performance evaluations.
- Resolve dealer concerns promptly to ensure high levels of satisfaction.
- Support dealers with merchandising, promotional activities, and product awareness initiatives.
Distributor Management
- Build and maintain strong relationships with distributors.
- Review distributor sales performance, stock availability, and inventory levels on a regular basis.
- Monitor collections, outstanding receivables, and credit management.
- Coordinate inventory planning based on market demand and sales forecasts.
- Ensure efficient product distribution and timely order fulfillment.
Carpenter & Influencer Development
- Register carpenters under the SATO Carpenter Club to strengthen brand loyalty.
- Conduct carpenter meetings, technical product demonstrations, and training sessions.
- Visit furniture manufacturers, woodworking factories, and interior workshops to promote SATO products.
- Develop and maintain strong relationships with contractors, architects, interior designers, and consultants.
- Promote carpenter loyalty programs and encourage repeat product usage.
Retail Branding & Market Activation
- Enhance SATO's brand visibility across dealer outlets.
- Ensure installation and maintenance of signboards, display racks, posters, and promotional materials.
- Execute local promotional campaigns, dealer engagement activities, and product awareness programs.
- Support new product launches and seasonal marketing initiatives.
Market Intelligence
- Monitor competitor pricing, promotional schemes, distribution strategies, and new product launches.
- Gather customer feedback and identify emerging market trends.
- Submit monthly market intelligence reports with recommendations to improve market share and competitive positioning.
Reporting & Documentation
Prepare and submit accurate and timely reports, including:
- Daily Sales Reports (DSR)
- Weekly Market Visit Reports
- Monthly Business Reviews (MBR)
- Sales Forecasts
- Dealer Performance Reports
- Collection Reports
- Competitor Analysis Reports
